All SRAM articles
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News briefsWinners of the Eurobike Awards 2023
This year’s Eurobike Awards 2023 honored 45 products and projects in nine categories. The highest award, “Gold,” was presented nine times. The focus was particularly on innovations designed to make cycling easier and safer. A large number of significant improvements to existing components testify to the existing desire among consumers ...
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ArticleSRAM Group commits to building a new plant
Source: SRAM Group According to the plan, the new modern SRAM Group production facility in Taichung should start in 2024. For more than three decades, US component supplier SRAM Group has relied on Taiwan for its production. After all, the island nation committed itself many years ago ...
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ArticleRetirement of SRAM’s long-serving CFO
Source: SRAM Group Mike Herr After 28 years with the SRAM Group, Mike Herr is retiring from his post as CFO at his own request. As his successor, the U.S. bicycle supplier has recruited Heather Bridges to its Chicago headquarters. She joins from global brand leader Halo ...
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News briefs
Fox Factory sues SRAM for patent infringement
As our colleagues at the American edition of SGI have reported, Fox Factory has filed suit in Los Angeles federal court against SRAM. Fox alleges that SRAM’s RockShox ZEB Ultimate Flight Attendant fork, which made its debut this past autumn, infringes its U.S. patent for a suspension fork air-bleed assembly. ...
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News briefs
Sport Import takes over distribution of USWE in ten European countries
The German bike wholesale specialist Sport Import has taken over the distribution of USWE bike backpacks from Sweden. USWE offers backpacks designed for biking that feature a patented shoulder strap technology that prevents the pack from moving too much. Sport Import will be responsible for distributing the packs in Germany, ...
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ArticleRestructuring of SRAM’s European OE sales team
After seven successful years as director of OE sales Europe at bicycle component manufacturer SRAM Group (brands Avid, Hammerhead, Quarq, Rockshox, SRAM, Time Sport, Truvativ, Zipp), Uwe Reichelt is entering his well-deserved retirement. The German company has already used the last few months to reorganize and expand the European OE ...
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News briefsSRAM gives apparel a try, acquires Velocio
Chicago-based bicycle component manufacturer SRAM has made its first foray into clothing with the acquisition of 9-year-old cycling apparel brand Velocio from New Hampshire. The two companies have worked closely together in the past, and Velocio was looking for a strategic buyer that could offer more independent product design and ...
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News briefs
SRAM rewards shareholders after strong year
SRAM, the private maker of bicycle components, plans to issue a $1.1 billion term loan to finance a special distribution of $750 million to its shareholders, after a banner year in which its sales jumped to $974 million, thanks to the recent bike boom. The rest of the proceeds will ...
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ArticleBicycle donations make a difference in developing countries
As part of the company’s corporate responsibility program, the Danish shoe brand Ecco is donating bicycles to children in Vietnam. While this is just one of the aid projects - others include donating school supplies to schools in Thailand or funding mobile libraries in Indonesia - it is a great ...
