All Stanley articles
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ArticleEOCA sustaining members celebrate 10 years of support
Since 2015, a select group of forward-thinking companies has helped finance the core costs of the European Outdoor Conservation Association (EOCA) on behalf of the European outdoor leisure sector, benefitting conservation. EOCA just announced that this year, not only are there now eight Sustaining Members of EOCA, with a new ...
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OpinionEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion, will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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News briefsEOCA members participate in Black (Green) Friday fundraiser
With the Black Friday shopping craze around the corner, many outdoor brands try to engage not only in selling but also in fundraising for environmental or social projects, renaming Nov. 25 the “Green Friday.” Seven members of the European Outdoor Conservation Association (EOCA) dedicate their fundraising to projects under the ...
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News briefsFour outdoor drinkware brands join forces to promote sustainability in the U.S.
Klean Kanteen, MiiR, Stanley and Yeti have joined forces to identify opportunities and actions to reduce carbon emissions throughout the drinkware supply chain, making an important contribution to a more sustainable future. The project, known as the Drinkware CoLab, supports the Colorado-based Outdoor Industry Association’s (OIA) goal of making the ...
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News briefsEOCA Earth Day fundraiser closes with €24,000 in donations
Thanks to numerous product and monetary donations, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. Black Diamond, Cumulus, Keen, Lesovik, Schöffel, Smartwool, Stanley and Vaude donated a percentage of their online sales to EOCA during the fundraiser. Buff donated ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleEOCA launches three-part Earth Day fundraising campaign
On this year’s Earth Day (April 22, 2022), the European Outdoor Conservation Association (EOCA) is once again hosting an online fundraiser, accompanied by activities initialized by its members and the non-profit Outdoor Gear For Good (OGFG). With the money raised through these three initiatives, EOCA supports a number of conservation ...
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News briefsStanley reports great year, benefits from outdoor trend amid pandemic
Pacific Market International (PMI) said its U.S. camping and drinkware brand Stanley had a magnificent 2021, benefiting from strong growth in outdoor participation during the pandemic. PMI, which since last September has been owned by Illinois-based Havi Group, a privately held global company that provides supply chain, sourcing and consumer ...
