All Ternua articles
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ArticlePrimaLoft drops two new high-performance down alternatives
PrimaLoft, Inc. has expanded its range of synthetic down alternatives. PrimaLoft Insulation ThermoPlume+ and PrimaLoft Insulation RISE Loose Fill are the latest products that, according to PrimaLoft, combine the performance and aesthetics of natural down with the benefits of PrimaLoft synthetic fibers, all in a sustainable chassis case. Brands such ...
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ArticleTernua Group has optimized, will now consolidate
Ternua Group has ended 2023 with a 10 percent increase in sales, from €31.5 million to €34.7 million, or just shy of its projected €35 million, according to Modaes. “We began the year with good prospects in terms of both replenishments and direct activity,” explained CEO Jokin Umerez. He said ...
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News briefs30 years on, Ternua bets on sustainability
For 2024, Ternua Group expects “slight growth but greater profitability,” according to Marketing Director Imanol Muñoz, who spoke at ISPO Munich with Diffusion Sport. He said it was a slow trade show, lamenting the “absence of French, Italian and Spanish clients.” The brand’s 22 foreign markets account for 33 percent ...
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ArticleTernua optimistic for FY23
“We expect to end [the current year] growing by double-digits with respect to 2022, even though the weather was not with us at the start of the present campaign for autumn/winter 2023/24.” So says Imanol Muñoz, Director of Marketing at Ternua Group, who has granted an interview to CMDsport. The ...
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News briefsTernua Group growth figures posted
Ternua Group, the Spanish firm based in Arrasate and specializing in mountaineering and outdoor clothing, has posted revenues of €31.5 million for 2022, a year-on-year increase of 10 percent. Ternua Group is the owner of the Ternua, Lorpen, Astore, Loreak Mendian and Ternua Workwear brands. International sales were a major ...
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News briefsTernua consolidates sales in Italy
Ternua has consolidated its sales in Italy, according to marketing director Imanol Muñoz, who spoke with Diffusion Sport at the recent ISPO Munich show. In doing so, it has hired a single manager to handle the five regions into which the Spanish Basque company has divided up the country. Ternua ...
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News briefsTernua opens “Brand House”
Ternua Group has opened a 110-square-meter “Brand House” in Donostia-San Sebastián, Spain, to display to the public representative products from its various lines. In addition, says CEO Jokin Umerez, “we’d like it to be a place we can show with pride to collaborators, visitors and professional customers from elsewhere in ...
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ArticleA look at Ternua’s business with its CEO
Ternua Group rounded out 2021 with sales of €28.8 million, up by 15 percent year-on-year and by 11 percent from 2019. Now CEO Jokin Umerez has revealed in an interview with CMDsport that Ternua aims to sustain the same 15 percent growth in sales for the present year, despite uncertainties ...
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News briefsTernua Group appoints new HR director
Ternua Group, the owner of Ternua, Lorpen, Loreak Mendian and Astore, has hired Nerea Burutarán as the new group’s human resources director. Prior to joining Ternua, Burutarán was head of human resources and communication at Basque technology center Ikerlan since 2015. She previously spent most of her career at Mondragón ...
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News briefs
Ternua and Lorpen to sponsor French Alpine Associations
Ternua and Lorpen , both brands of the Basque Ternua Group , will be the sponsors of the French Federation of Alpine and Mountaineering Associations ( FFCAM ). The federation’s members – who amount to about 100,000 people, belonging to some 420 clubs – will be enjoying discounts ...
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News briefs
Ternua launches Latxa wool project (Video)
Ternua has launched the “ Latxa Artile ” (Latxa wool in Basque) project, an initiative to reuse the wool from Latxa sheep and promote circular economy. This wool, which is currently almost entirely handled as waste, will be reused as thermal insulation for high-quality outdoor jackets. The first item ...
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ArticleIt’s Great Out There Coalition announces first 2020 grants
The It’s Great Out There Coalition , an international non-profit association launched in 2017 by the European Outdoor Group ( EOG ) and supported by some of the biggest outdoor companies and associations in Europe, has announced details of the first projects that will benefit from its grants program ...
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Article
Ternua establishes twin sales departments
There are three pillars to Ternua ’s growth strategy: the digitalization of its B2B business, the expansion of its complementary product lines (such as backpacks) and business development abroad. To build on the last of these, the Catalonian outdoor group has split it sales department into two divisions.
