The Western European sporting goods market grew by 3.8 percent in constant currencies in 2015, according to the annual analysis of retail sales in 15 countries conducted by SGI Europe. It was the same growth rate that had been registered in 2014, despite the absence of major sports events. In terms of euros, retail sales including VAT, i.e. consumption, rose by 5.4 percent to a new record of €59.2 billion. Adding sales in other countries, including Russia, the total European market can be roughly estimated at over €80 billion. Above-average market growth in terms of local currencies was recorded last year in France, Italy, Spain, the U.K, Ireland, Sweden and Norway. More in SGI Europe, including the sales of all the major sports retailers in each country.
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