All Tmall articles
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News briefsCustomer loyalty programs help western brands attract Chinese consumers
According to Alibaba, brands are investing more than ever in loyalty programs to attract and retain Chinese consumers during this year’s 11.11 Global Shopping Festival. According to the report, well-known brands such as The North Face are relying on membership programs to encourage repeat purchases. They offer early access, hard-to-match ...
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News briefsCanada Goose launches first guest-designed capsule collection
For the first time since the Canadian brand was founded in 1957, Canada Goose has worked with a guest designer, Angel Chen from China, to create a capsule collection. Initially revealed during Shanghai Fashion Week last October, the spring capsule with 13 exclusive pieces for women and men follows “the ...
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News briefs
Berghaus now available on Tmall to drive Pentland’s growth in China
Pentland Brands has introduced Berghaus and ellesse, two of its most successful brands, to China as part of Pentland’s strategy to drive the group’s commercial growth in the region. The brands are now available in China on Tmall. With the outdoor category growing 9 percent year-on-year in China according to ...
