To better define sales and marketing activities, Swix Sports has reorganized its company into two separate internal organizations – Sport and Outdoor. Though retailers and consumers will not be able to tell any difference, all Swix and Toko activities now fall under the Sport organization, while the brands Lundhags and Ulvang are under the Outdoor organization. The longterm goal is to increase sales within the Outdoor segment to equal that of the company's Sport segment. To help achieve this goal, Swix is re-launching the Ulvang brand, with a focus on wool in new designs. In the future, Lundhags will offer no items in wool but will rather focus on outdoor specific clothing and footwear.
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