Intersport Germany’s order show redblue opened its doors on Sunday for the 100th time in Heilbronn. Six times a year about 80 exhibitors and 600 to 800 members meet for 5 days per show to order the new collections. Despite the anniversary, the corona pandemic made it impossible to celebrate as planned. “However, we are pleased to be able to welcome our industry partners and dealers on site and to provide them with the usual high level of service to enable them to order for the coming seasons,” said Lars Sommer, redblue’s director. In addition to the physical trade fairs on site, Intersport Germany has been offering a virtual trade show since July. With the experience gained from the first virtual edition, the platform will be successively expanded and optimized for future events.