China is definitely on the radar of the outdoor industry. In spite of the new competition from Ispo Shanghai, more than 450 exhibitors had already registered for the 10th Asia Outdoor fair in Nanjing by the end of April, or about 20 percent more than at the same time one year earlier. Halti, Nathan, One Way, Reima, Swix and Ulvang will be among the newcomers to the trade show. The total area of the exhibition, which will take place in the Chinese city on July 23-26, will reach 52,000 square meters, covering four halls. Its Running Village will double in size to some 730 m². The China Outdoor Association (COA), which is supporting the show, will host a COA Outdoor China Summit during the fair.
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