For its eighth edition, Asia Outdoor, the Chinese trade show to be held in Nanjing from July 24-26, will see a significant increase in the number of exhibitors. The organizer, German Messe, expects 600 exhibitors occupying 52,000 square meters of exhibition space. This compares with 570 exhibitors on 48,000 square meters at the last show. The most prominent new exhibitor is The North Face, with a booth of 450 square meters. This year's Nanjing show will again be a stand-alone event after two years as a joint show with Asia Bike, which has been shifted to Sept. 19-22. The shareholders in German Messe are Messe Friedrichshafen; the show's founder, Knut Jaeger; his company and local partners,
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