ISPO Brandnew, the largest platform for sporting goods start-ups, is entering the next round and has just opened its application platform at The competition was launched 20 years ago and has since produced some high-profile winners, including GoPro, Naish Kites, Maloja, Nixon, and On. For the 2021 edition, brands less than 4 years old and never listed as exhibitors at any of the ISPO trade shows can now start their online application process. Early birds who register before Sept. 15 will receive free feedback upon request with the opportunity to improve their application. The final application deadline is Oct. 9, 2020.