Ispo is launching a European version of its Market Introduction Program concept, already offered successfully in China since 2007, at the upcoming Ispo Munich trade show. Addressing the international sales directors and other officials of sports companies that wish to enter the European market or reconsider their current business model in the region, the program it designed to help them understand market opportunities and challenges better, to make decisions on the best distribution structure and to help them find new distribution partners. It will start with a networking dinner on Jan. 22, followed by an all-day workshop with seminars on Jan 23, the day before the fair. The program also includes the use of a lounge for business meetings, a retail tour and networking with potential distribution partners. The seminar program is led by Martin Kössler and Hans Overduin, both members of the international Ispo team with in-depth European industry experience and connections. More information available on or by email at