More than 250 shops from all over Europe are expected to come to Shops 1st Try, one of the most important snowboard retail events in Europe. This year’s edition, the 11th, is scheduled for Jan. 24-26, 2021, at the Congress Centrum Alpbach (CCA) in Austria’s Alpbachtal valley, and will feature next year’s boards, bindings, boots, goggles, outerwear, protection gear and other snowboard relevant accessories on and off snow.

The event is an initiative of leading snowboard brands, the Snow Division of Eurosima (European Surf Industry Manufactures Association) and the board sport business magazine Source. It is organized by munchie Konsilium, a Munich-based actionsports agency. The concept of the event with a 100-percent focus on shops combines product testing during the day with a highlights exhibition in the late afternoon and a dinner for all participants. For 2021, the organizers are aiming to fulfil all requirements to achieve the Austrian “Green Event” certificate.

The 2021 event’s registration for brands is open until Sept. 25. “Micro brands” must submit their application for the limited micro-brand package by Sept. 2.