The European Outdoor Group has again teamed up with Ispo to organize a “market introduction” trip to the Ispo Beijing trade show that will help any companies - not only the members of the EOG - to better penetrate the Chinese outdoor market and the Asian market in general. Running from Feb. 19 to 22, the program will include a guided tour of the show, a guided tour of retailers in the Chinese capital and a networking event with potential distributors. Incidentally, while releasing an exclusive report on the outdoor market in Russia, Poland, the Czech Republic and Ukraine, the editorial team of The Outdoor Industry Compass has also been working intensely on a major report on the fast-growing Chinese market that is due to come out next spring. Both the trip and report would give a powerful head start to the companies that have expansion plans in that dynamic market

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