Raccoon Events, the organizers of the National Running Show and newly launched National Outdoor Expo, has launched the UK’s only National Snow Show. Set to take place at the NEC in Birmingham Oct. 23-24, 2021, the two-day event is aiming at all winter sports enthusiasts and providing a comprehensive retail experience, a first-class speaker line-up and interactive features under one roof. The show, which is expected to play host to over 10,000 winter sport enthusiasts and feature over 140 exhibitors, will provide retailers with the opportunity to speak directly to consumers, helping kit them out with the right gear for the winter season ahead. Raccoon Events expects to welcome some of the snow scene’s biggest names including Kate Ormerod, Billy Morgan, Jamie Nicholls, Ed Drake and Sir Ranulph Fiennes, who will present educational talks on the “Snow Stage” and workshops in the “Snow Skills Cabin,” providing new and experienced skiers and snowboarders with information and advice to get started or advance in their chosen winter sport.