Wolverine presented Rock the Outdoors 2013, an industry-exclusive live concert featuring Macklemore & Ryan Lewis and Mayer Hawthorne, which took place at The Depot in Salt Lake City on Jan. 24, on the fringes of the Outdoor Retailer Winter Market trade show. During the concert, participants were encouraged to take photos and share them on Instagram using the hashtag #WRTO. The company previously staged concerts at the past two editions of the fair.