All trail running articles
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News briefsITRA launches Women’s Trail Day
The global celebration promotes female participation in trail running and will also feature an in-person event in Chamonix.
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News briefsSalomon is welcoming seven para athletes as brand ambassadors
Salomon has announced the inclusion of seven amputee athletes as brand ambassadors. The team is comprised of hikers, snowboarders, runners, cyclists and a dancer, all with a unique story while sharing a common love for the outdoors. The new Salomon brand ambassadors: Jérôme Bernard, triple amputee, is a runner ...
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News briefsNew status moves Scarpa one step closer to B Corp. ambitions
Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...
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Article100 years of Lowa: Another record year and the search for new target groups
With the company now being in its 100th year, we talk to Lowa CEO Alexander Nicolai about expanding capacity, new segments and sustainability strategies.
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News briefsVibram and Nike release new running shoe
For the first time, Nike has partnered with Vibram to bring trail runners a new shoe. Developed in partnership with athletes including Tyler Green to give a fast, sleek and grippy trail running experience, the Nike Ultrafly Trail combines the brand’s cutting-edge technology with Vibram’s renowned innovations. Source: ...
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
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News briefsNNormal celebrates its first year with a new film
Outdoor equipment manufacturer NNormal, which specializes in trail running and hiking, is celebrating its first anniversary with the launch of a film featuring athlete and brand co-founder Kilian Jornet. “Sketching the Future” follows the 2022 trail-running season in which Kilian Jornet took part in four iconic international races, winning three, ...
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News briefsVibram and NNormal launch “Repairability Program”
Source: NNormal Kilian Jornet Vibram and NNormal are launching a new partnership in the form of a joint repairability program. NNormal shoes will now be able to be repaired by Vibram cobblers around the world. Vibram has had a long-standing repair program, which it recently promoted via ...
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News briefsZegna’s new collaborative collection
The apparel brand Zegna has collaborated on a footwear collection with the Canadian trail-running shoe specialist Norda. It is the latest addition to the brand’s Outdoor Collection, with a different designer every season.The footwear features Vibram’s Litebase midsole ad Megagrip outsole. As well as the sneakers, the collection includes a ...
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News briefsInverse appoints new sales manager
Inverse has appointed Jordi Coronado as its new sales manager. Inverse is a Spanish clothing and accessories brand specializing in cycling, triathlon, running, trail, cross country skiing and swimming. The company posted revenues of €4.4 million in 2022, representing a 3.9 percent increase compared with 2021. Cycling accounts for 60 ...
