All USA articles
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News briefs
Trump proposes 50% tariff on EU imports
The US President’s tariff threat escalates trade tensions with the European Union, prompting swift responses from European officials.
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News briefs
Grassroots Outdoor Alliance reveals 2025 Specialty Awards nominees
The US alliance for independent outdoor retailers has announced this year’s award finalists, ahead of its key buying show in Reno this June.
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News briefs
Helly Hansen opens first store in Denver
The Norwegian outdoor apparel brand expands in the US with a new flagship location in Colorado’s capital and key mountain sports hub.
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Article
US bill proposes selling public lands, Outdoor Alliance mobilizes opposition
A late-night amendment to a US budget bill could authorize the sale of vast public lands in the West, sparking widespread opposition.
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News briefs
Unifi sells Madison facility to reduce debt
The US manufacturer of recycled synthetic yarns has sold a key facility to strengthen its balance sheet and improve operational efficiency.
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News briefs
Stio to open new retail store in Breckenridge
The US-based mountain apparel brand expands its retail presence with a new store in the famous Colorado ski town.
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Article
Colorado to spotlight outdoor industry at 2025 Outside Festival
The second edition of the outdoor event in Denver will highlight the economic importance of the industry and promote access, innovation and local small businesses.
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News briefs
Switchback Spring celebrates debut in June
The new US gathering for outdoor professionals will combine education and business networking during its three-day launch event in Nashville this June.
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90-day suspension of tariffs between the US and China causes uncertainty
A short-term tariff deal between the US and China brings relief to outdoor industries, but the 90-day truce masks deeper instability ahead.
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Article
REI members reject board-backed candidates in vote
Amid growing labor tensions, the US outdoor retailer’s co-op members push back on leadership by voting down corporate-endorsed board candidates.
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News briefs
Outdoor Retailer expands education program for 2025 show
The US outdoor trade show has unveiled an expanded education lineup featuring retail tech, sustainability and consumer trends from top global brand leaders.
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Leading outdoor industry representatives advocate on Capitol Hill
At a high-level summit in Washington, DC, US outdoor brands met with lawmakers to push for public land protection, tariff reform and equitable outdoor access. Chris Goddard was there to report for us.
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News briefs
L.L.Bean pauses social media to promote outdoor mental health
The US outdoor retail company is encouraging people to reconnect with nature by going “off the grid” during Mental Health Month.
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Passenger becomes UK partner for Swift Industries
The British outdoor brand expands into cycling gear through a new partnership with the Seattle-based bikepacking specialist.
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Páramo brings Halkon Jacket to US market
The British outerwear specialist expands its US line with a jacket designed for wildlife photographers and outdoor pros in wet, cold conditions.
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REI appoints new CFO
The US outdoor retailer adds seasoned consumer goods executive Shannon Damen to its leadership team.
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Lowa USA appoints new GM
The German outdoor footwear maker names Lance Taylor its new US General Manager as it prepares for a leadership handoff following nearly 30 years of service.
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News briefs
Sea to Summit strengthens leadership in North America
The Australian outdoor gear company names new leaders to guide its North American growth, appointing Chris Sword and Aaron Baker to key roles.
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Article
How US outdoor brands respond to the new global trade reality
From resilience to reinvention, US outdoor brands are adapting to tariffs, shifting demand and a changing consumer base with strategic focus.
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News briefs
Sweet Protection welcomes new Brand Marketing Manager for North America
Seasoned ski journalist and gear expert Jon Jay joins the Sweet Protection team in Colorado.