All Velocio articles
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News briefsSRAM gives apparel a try, acquires Velocio
Chicago-based bicycle component manufacturer SRAM has made its first foray into clothing with the acquisition of 9-year-old cycling apparel brand Velocio from New Hampshire. The two companies have worked closely together in the past, and Velocio was looking for a strategic buyer that could offer more independent product design and ...
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News briefs
Velocio partners with Renewal Workshop
After partnering with Apidura in the UK and other affiliates in Europe and Canada for product repairs, Velocio, a U.S. cycling apparel manufacturer based in New Hampshire, has now announced its partnership with The Renewal Workshop to offer revived items and a source for customers to renew used Velocio apparel ...
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ArticleVelocio partners with Apidura for U.K. repairs
Repairs are essential to keep products in use longer but sending a product to a central repair hub can accrue a significant carbon footprint. To reduce this negative consequence, Velocio, a cycling apparel company based in New Hampshire (U.S.), has partnered with Apidura in the U.K., a company that makes ...
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News briefs
Velocio with new European staff
The American bicycle apparel brand Velocio announced two new hires to drive European growth. Friederike “Ricky” Buckenlei has assumed the newly created role of head of Europe, overseeing all elements of the brand’s European strategy. The position builds on her managerial experience and her previous work with brands such as ...
