All Outdoor Industry Compass articles in Vol. 16, Issue 4 – Page 10
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ArticleDimpora CEO Mario Stucki: “We make a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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News briefsHövding and BBDO Nordics launch new creative concept
Hövding was previously best known for protecting cyclists from injuries in crashes with their neck/head airbag. Now, the Swedish company is teaming up with creative agency BBDO Nordics to pursue a new “protection” concept called Protecting Genius. It focuses on the importance of “protecting genius and creativity and celebrates those ...
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News briefsUYN unveils 100% bio-based Self Layer collection for spring 2024
Italian apparel, footwear and accessories brand UYN (Unleash Your Nature) has revealed its Self Layer collection for men and women, which is 100 percent bio-based and features a design using a single tube of fabric with only one seam. The Self Layer is designed to be worn directly against the ...
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News briefsLowa's first trail running collection available in stores
Since June, the new All Terrain Running by Lowa (ATR) collection, which was first presented at ISPO Munich in November 2022, is available to international partners and selected retailers. The category, new to Lowa, launches with three models – Citux, Amplux and Fortux – and under the motto “Time to ...
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ArticlePrimaLoft appoints new sales management for Europe, reorganizes territories
Materials technology company PrimaLoft Inc, owned by Connecticut-based Compass Diversified (CoDi) since mid-2022, has announced the reorganization of its European sales management. Effective June 1, Leonardo Loro was promoted to sales manager for Europe. In addition, the company welcomed Mario Vlietinck as its new territory manager for France, Benelux and ...
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News briefsPinarello could reportedly be sold to Ivan Glasenberg
Italian bike company Cicli Pinarello could soon be sold to Ivan Glasenberg, according to Italian newspaper Il Messaggero and other press sources. The 66-year-old South African billionaire, who holds a 10 percent stake in international mining company Glencore, is reportedly close to finalizing a deal to take a majority stake ...
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News briefsTeijin develops new functional fabric for sportswear and casualwear
Japan-based Teijin Frontier has announced the development of a new functional fabric for sportswear and casualwear called Solotex Liberte. This innovative fabric, which uses around 40 percent of plant-derived raw materials, is said to feature “a unique span-like texture and exceptional stretchability, as well as excellent colorability, luster and natural ...
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News briefsDecathlon’s buy-back scheme aims to curb tents left at festival sites
Decathlon has launched a new campaign in the UK to discourage consumers of its most popular “festival tent” from leaving the item behind after an event. In the initial No Tent Left Behind trial, any customer who has bought a Quechua MH100 2 Man tent (£29.99) directly from Decathlon between ...
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ArticleU.S. Outdoor Industry Association launches PFAS phase-out advisory service and program
The U.S. Outdoor Industry Association (OIA) has launched its new Clean Chemistry and Materials Coalition (CCMC), a comprehensive program, working group and advisory service that provides OIA members with strategies, scalable action plans and solutions for thoughtfully phasing out PFAS and other harmful chemicals in their products, and guides members ...
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News briefsNew Head of Sales at Royal Robbins
Source: Royal Robbins Todd Gordon California-based outdoor company Royal Robbins, founded in 1968 by climbers and adventurers Royal and Liz Robbins, has hired Todd Gordon as Director of Sales. In his new role, he will drive strategic initiatives, build strong partnerships and further strengthen Royal Robbins’ position ...
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ArticleJune is “Open Mountain Month” for Helly Hansen, a call to go outside
This June, Helly Hansen launched its first “Open Mountain Month” – a month full of activities and experiences designed to inspire people to spend more free time outside in nature. In the future, the brand will declare such active months more often and offer various activities, events and tips to ...
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News briefsKeen lowers prices to “fight inflation”
Hiking sandal and walking boot brand Keen has taken the unusual step of lowering its prices, even as prices across the industry continue to rise. Under a “price relief” URL tail on its website, Keen now displays the message, “We’ve lowered prices on nearly every Keen shoe on our site! ...
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ArticleHyosung to unveil expanded ocean conservation initiative at OR Summer Market
South Korean sustainable textile solutions provider Hyosung has expanded its ocean conservation initiative to include a wider range of regen ocean yarns made from discarded fishing nets. These will be showcased at the Outdoor Retailer (OR) Summer Market, June 19-21, in Salt Lake City, Utah. Hyosung began its ocean conservation ...
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News briefsPolartec launches metal-free, mint-based odor inhibitor
Source: Polartec The base of Fresh Face: Mint from the Willamette Valley in Oregon Polartec, a brand of Milliken & Company, has launched Fresh Face, a natural, renewable and biodegradable odor inhibitor for textiles. Utilizing botanical mint oil, Fresh Face provides a plant-based, sustainable alternative to traditional ...
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News briefsOberalp opens Milan showroom
The Oberalp Group, the owner of Salewa, Dynafit and other mountain brands, has opened a new showroom in Milan. Located at Open336 in Viale Sarca 336, the 1,000-square-meter space, which also houses the group’s offices, reportedly represents an investment of more than €500,000. Headquartered in Bolzano, Italy, the Oberalp Group ...
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News briefsStorck goes China
A distribution partnership between German premium bike supplier Storck Bicycle GmbH and China’s Golden Wheel Group (also known as Tianjin Golden Wheel Bicycle Group) was officially signed at this year’s China Cycle Show (May 5-8) in Shanghai. A key aspect of the cooperation is the distribution of Storck’s racing and ...
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ArticleSeveral outdoor brands join Icebug’s climate program
In late 2022, Swedish outdoor footwear brand and B Corp Icebug and German solar provider BayWa r.e. had developed and launched a quick and easy model to help footwear and apparel brands drastically reduce emissions and energy costs. Six months later, several outdoor brands have now joined the program called ...
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News briefsTimberland hires chief merchandising officer, completing transformation of global product organization
Nike veteran Archie McEachern has joined Timberland’s global leadership team as VP and chief merchandising officer last week. He most recently served as CEO of Florida-based basketball startup 360 Hoops, which developed a three-sided basketball hoop for practice and play. McEachern also spent 28 years at Nike in various product ...
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Short stops
Short Stops Week 24, 2023
PRODUCT & MARKETING +++ Primus, the Swedish cooking equipment brand, announces new athlete partnerships with Italian alpinist Tamara Lunger and American professional climber Matt Segal +++ Goodr has become sunglass partner of USA Cycling through 2024 +++ Merrell has signed an agreement to be the main sponsor, for the ...
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ArticleVDL Groep starts aluminum frame production in the Netherlands
In addition to mobility company Pon Holdings B.V., which is already well established in the bicycle market with its Pon.Bike division, a second family-owned Dutch industrial group is now preparing to focus specifically on bicycles. On June 5, Eindhoven-based VDL Groep, which has close ties to the automotive industry, announced ...
