All Arc’teryx articles – Page 2
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News briefsArc’teryx to double investment in climbing community marketing
Canadian brand Arc’teryx announced it will provide 5 million Canadian dollars (roughly €3.8 million) over the next five years to community leaders and organizations working to promote equal access to climbing, as well as to high-level climbers. The investment would double the company’s current financial commitment to the sport, which ...
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News briefsArc’teryx opens largest ReBird repair center globally in Boulder
Canadian brand Arc’teryx has opened a new brand store in Boulder, Colorado, integrating a hybrid retail store and service center that includes in-store care and repair and after-sales product support. With three pillars of upcycling, resale, and care and repair, the service center offers circular services, including ...
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OpinionSponsorship: Perhaps this is how it can be most effective?
Sponsorship can take place in a wide variety of forms, but should usually pay off in terms of marketing targets. Charles Ross shares what he sees as missed sponsorship opportunities in the Outdoor industry, and which have had unexpected success. He also illustrates that doing the right thing can be all that matters.
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News briefsEquip hires new head of marketing
Source: Equip Outdoor Technologies Trudi Boswell Trudi Boswell, a long-term outdoor industry veteran, has joined the Equip Outdoor team as the new head of marketing for the Equip brands Lowe Alpine and Rab. For over five years, Boswell has worked at Mammut, filling the role of managing ...
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News briefsArc’teryx market manager EMEA Reiner Kopf leaves the bird
Reiner Kopf, market manager Central EMEA at Arc’teryx, will leave the company by the end of March 2022 and plans a longer sabbatical. Kopf has 24 years of experience with the Canadian brand: After taking over the German distribution of Arc’teryx with his Munich-based sales agency Agentur Reiner Kopf in ...
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News briefsArc’teryx continues global brand store expansion
Source: Arc’teryx Arc’teryx has increased the number of its own brand stores by 15 percent Canadian brand Arc’teryx Equipment opened 21 stores internationally in the past twelve months, ending 2021 with a total of 159 brick-and-mortar brand shops globally. In addition to the new stores, Arc’teryx also ...
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News briefsArc’teryx commits to 80% Fair Trade-certified products by 2025
In light of the impact of the Covid-19 pandemic on the lives of factory workers who make Arc’teryx products, the Canadian brand has decided to work to improve the well-being and protection of some 7,000 people in 10 countries where the company manufactures. “They should be able to depend on ...
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News briefsFirst Arc’teryx ReBird Service Center opens in New York
Arc’teryx has opened the first ReBird™ Service Center in its brand-new New York City store location on Broadway. As the brand’s sixth store in New York, the Broadway location is the first of its kind to offer Arc’teryx retail sales as well as free product evaluation, on-site care and training, ...
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News briefsArc’teryx hires Chris Pelyk as new VP Store Development
Source: Arc’teryx Chris Peylk, VP store development at Arc’teryx Chris Pelyk has been appointed vice president of store development at Arc’teryx. In his career, Pelyk has worked for several big brands in the development, design, and strategic planning of retail concepts, mainly in Asia. Among the companies ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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News briefsArc’teryx rebrands Icon Stores, opens new NYC location
Located at the Upper West Side in New York, Arc’teryx Equipment has just opened a newly rebranded micro-store concept called Arc’type , centered around the brand’s most renowned designs. “The Arc’type store is a smaller store concept that features the Arc’type curated selection: 22 of the brand’s most noteworthy ...
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ArticleAnta Sports publishes profit warning
Amer Sports’ profitability is apparently improving faster than that of the rest of the Anta Sports Group . In a profit warning, Anta, which heads up the joint venture that took over the group two years ago, says it expects a decline in the losses of a joint venture, ...
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ArticleCotopaxi and Nemo to offer second-hand products in the U.S. through REI
Cotopaxi and New Hampshire-based outdoor gear design company Nemo announced the launch of a new trade-in recommerce program with Trove and U.S. outdoor retail chain REI to provide customers with more options for used gear. Trove develops technology that enables brands to take control of their resale marketplaces to deepen ...
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News briefsArc’teryx partners with upcycling designer McLaughlin
Source: Arc’Teryx Nicole McLaughlin Vancouver-based outdoor brand Arc’teryx just announced a new collaboration with designer Nicole McLaughlin from New York. She is considered the star among upcycling artists and has more than 600,000 followers on Instagram. Having worked on upcycling projects for Puma, Crocs, Russell Athletic and ...
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ArticleAmer Sports appoints new CEO for Arc’teryx, plans to accelerate DTC
Amer Sports has announced the immediate appointment of Stuart Haselden , a retail industry executive, to the newly created position of CEO of Arc’teryx Equipment , based in Vancouver, Canada. He succeeds Jon Hoerauf, Arc’teryx’ president, who has decided to leave the company to pursue other plans. In ...
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News briefsArc’teryx launches initiative to connect people with nature and support inclusion
Arc’teryx has launched the Outer Peace Initiative, a platform to better connect people with the “transformative power of nature.” “The challenges of 2020 brought to light the importance of physical and mental wellness, and we were inspired to launch Arc’teryx Outer Peace by asking ‘What does the world need, and ...
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News briefsArc’teryx goes digital with its 2021 Backcountry Academy
With the launch of its 2021 Digital Backcountry Academy, Arc’teryx is once again offering its global community the opportunity to access courses designed to develop skills and resources for mountain education. The upcoming event is designed to provide participants with an experience similar to a face-to-face academy, but from the ...
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ArticleArc’teryx aims for Fair Trade certification
With a goal of having 80 percent of its products certified by Fair Trade USA by 2025, Arc’teryx has announced plans to convert three production facilities in Vietnam to Fair Trade Certified TM in the coming year. The move comes as part of the company’s response to ...
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ArticleBlack Friday, and how our industry deals with it in times of Covid-19
While in many consumer goods sectors, it seems that people still don’t think about how our planet suffers from fast, cheap, and unsustainable shopping, some members of the outdoor industry have tried to resist the sell-out madness for quite some time now. In the home country of Black Friday ...
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News briefs
Black Friday: Arc’teryx rewards American trade-in customers
To shift the focus away from the mass consumption usually associated with Black Friday , Arc’teryx will for the full month of November be rewarding consumers in the U.S. and Canada who trade in their used equipment with a gift card worth 30 percent of an item’s original retail ...
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