All A.S. Adventure Group articles

  • logo Outdoor Retailer Clima Commitment
    Article

    International group of outdoor dealers starts climate protection initiative ORCC

    2021-09-30T13:03:00Z

    A newly founded open network of outdoor retailers has started and signed a new commitment and initiative called Outdoor Retailer Climate Commitment (ORCC) to underline their will to reach the Paris Agreement global warming limit of 1,5 degrees Celsius. With the initiative, the founding group of European outdoor retailers – ...

  • AS Adventure Logo
    Article

    A.S. Adventure Group becomes Yonderland as it completes its refinancing

    2021-05-10T16:07:00Z

    The A.S. Adventure Group is changing its name to Yonderland as it completes a financial reorganization under which its bank lenders have acquired a minority stake in the company. In addition to rescheduling its debt, it will also receive a capital injection of €25 million to support its ...

  • as_adventure_logo
    Article

    PAI retains control of A.S. Adventure, whose sales fell by 22.9% in 2020

    2021-03-16T16:32:00Z

    We reported earlier about an agreement between A.S. Adventure Group and 12 banks, brokered by the Amsterdam District Court, to deal with its debt of €292 million. Responding to our inquiries, the company’s management indicated that the terms of the agreement are a little different from what has ...

  • as_adventure_logo
    Article

    Half of A.S. Adventure Group taken over by banks in exchange for €85 million in debt

    2021-03-14T08:00:00Z

    According to reports by the Dutch financial daily Het Financieele Dagblad and the Belgian business daily De Tijd report, half of the share capital of the Belgium-based A.S. Adventure Group , one of the largest omnichannel outdoor retailers in Europe, has been taken over by several of its ...

  • News briefs

    New managing director for Retail Concepts

    2020-07-10T08:31:00Z

    The Belgian company Retail Concepts , part of the A.S. Adventure Group , announced that its chief executive, Dominique Motte , has decided to leave the company. The decision was already made before the outbreak of the Covid-19 pandemic, and as the business prepares for the ...