All B Corp articles – Page 2
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News briefs
Finisterre launches wetsuit rentals
British-based surf and outdoor clothing brand Finisterre has launched a wetsuit rental program in the UK. In what is a global first, according to the B Corp brand, customers can now rent Yulex wetsuits via the Finisterre website. Yulex rubber is an alternative to neoprene. It is derived from the ...
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News briefs
New status moves Scarpa one step closer to B Corp. ambitions
Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...
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Article
WNDR Alpine introduces first apparel collection, with 100% petroleum-free moisture control
WNDR Alpine, an outdoor B-Corp founded by biotech company Checkerspot, is launching the Phase Series, an eco-friendly activewear line featuring ingredients derived from microalgae. The Phase Series builds on WNDR Alpine’s success in developing backcountry skis and snowboards that feature high-performance materials derived from microalgae. Source: WNDR ...
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News briefs
Olpro receives B Corp certification
UK-based company Olpro, founded in 2011 by Daniel Walton, has received B Corporation certification, making it the first U.K. camping brand to receive it. The company continues its commitment to sustainability through actions such as tree planting. To date, a total of 11,499 trees have been planted by planting one ...
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Article
Julien Durant: “The biggest challenge is the fight against greenwashing”
Picture Organic Clothing CEO Julien Durant has a clear mission: To solve the problems his company – and our industry – makes. Find out how.
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News briefs
Tentree renews its B Corp status
Canadian athleisure company Tentree, based in Vancouver, has renewed its B Corp certification, exceeding its initial score from 2016 by more than 40 points, scoring 136.2. The higher score comes from the company’s B Corp assessment, having improved Governance, Workers, Environment, and Customers sections. In 2022, Tentree, which pledges to ...
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Article
The British gather at two outdoor events ahead of sales season
The Outdoor Industries Association (OIA) had its annual meet-up in Tamworth, U.K., last week, following its AGM in Sheffield last October. Andrew Denton, the CEO of OIA, brought the event back to its spring timing, meaning it took place just days before the National Outdoor Expo opened at the nearby ...
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Article
LifeStraw releases 2022 Responsibility Report on World Water Day
LifeStraw, a Maryland-based B Corp and carbon-neutral brand committed to equitable access to safe drinking water, released its 2022 Responsibility Report on March 22, World Water Day, observed annually by the United Nations to celebrate fresh water and raise awareness for the 2 billion people living without access to clean ...
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Article
Patagonia celebrates 50 years of “business unusual”
Patagonia is turning 50 this year. To mark the occasion, the outdoor apparel company, founded by Yvon Chouinard, is looking to the future and focusing on what’s next. From Patagonia’s perspective, any hope for a healthy planet - as well as a healthy company - requires that all people do ...
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News briefs
KMD Brands secures B Corp status for all brands
KMD Brands, the outdoor, lifestyle and sports company, sees all three of its brands – Kathmandu, Oboz and Ripcurl – become Certified B Corporations, becoming one of the first multinational firms in Australia and New Zealand to have all businesses individually certified. KMD Brands Group CEO Michael Daly called ...
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Opinion
Sustainability Reports: Greenwashing, job creating, or doing good?
For those who want to find them, outdoor brands are now producing reports about their impacts. Just like a business has to produce its company accounts on a regular basis to demonstrate that they are operating legitimately, there is now a push for more than just profit-and-loss financial figures. Fortunately, ...
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News briefs
Buff receives B Corp certification
Buff, the Barcelona-based headwear outfitter, has received the B Corp certification. B Corp certification is a private certification, provided by B Lab, of a company’s social and environmental impact. In order to achieve B Corp certification, a company must demonstrate high social and environmental performance, make a legal commitment by ...
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News briefs
Advanced Clothing Solutions receives B Corp status
U.K. textile fulfillment company Advanced Clothing Solutions (ACS) is now B Corp-certified, scoring 150.9 points after being assessed in several categories, including governance, workers, community, customers and environment. The Glasgow-based company, founded in 1997, offers a logistic platform for rental, resale and returns. ACS has just been welcomed as a ...
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Article
Chouinard family transfers Patagonia ownership to channel dividends to environmental protection
Source: Campbell Brewer Yvon Chouinard Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ...
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News briefs
B Lab releases new Best for the World ranking lists 2021
After pausing its ”Best for the World” lists in 2020 over the Covid-19 crisis, B Lab has now released its list for 2021. “Best for the World” recognizes B Corps worldwide whose B-impact assessment scores rank in the top five percent of their company size track in one or more ...
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News briefs
Second Finisterre funding round triples the targeted amount of €1,75 million
The British brand Finisterre launched its second funding round on Crowdcube at the end of May 2022, with a targeted funding sum of £1,5 million (€1.75 million). In early June, the company’s investment round was already “overfunded,” with £4,598,505 raised (€5.41 million) by 3,722 investors. According to the company, the ...
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News briefs
Cotopaxi expands executive team
Source: Cotopaxi Marissa Magno Outdoor gear brand and certified B Corp Cotopaxi has hired Marissa Magno as VP of People & Inclusion. This newly created role supports the employee-centric culture and DNA of the lifestyle brand. Magno steps into the role from her previous post at Anheuser-Busch, ...
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News briefs
Dutch brand Cortazu receives B Corp certification
Amsterdam-based DTC outdoor brand Cortazu, founded in 2017 with the goal of “creating high-quality, sustainable apparel at an unprecedented value,” is the first Dutch outdoor brand to receive the B Corp certification. According to B Lab’s B Impact assessment, Cortazu received an overall score of 102.8. The median score for ...
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Article
Cotopaxi releases 2021 impact report
Cotopaxi, the U.S. brand that wants to unleash the potential of “conscious capitalism,” has just published its annual global reporting initiative core impact report. The report gives an overview of the brand’s approach to sustainability topics such as supply chain management, diversity, equity and inclusion, corporate social responsibility, carbon emissions ...
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News briefs
66°North becomes first certified B Corporation in Iceland
Since the end of January 2022, 66°North (based in Iceland’s greater Reykjavík area) is the first Icelandic company to receive B Corp certification. The brand, founded in 1926 as a workwear supplier for fishermen, operates in Denmark, Iceland, Latvia and the U.K. and has earned an overall score of 93.5 ...
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