All Black Friday articles
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News briefs
Deuter donates €5K to nature conservation
Supporting a cleaner, plastic-free future, the German outdoor brand contributes to sustainability efforts by donating to Patron.
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News briefs
Icebug’s Black Friday initiative raises SEK 1 million for forest conservation
The initiative transforms a peak shopping day into a powerful force for conservation, channeling consumer action toward protecting biodiversity.
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Naturkompaniet expands second-hand initiative, focuses on sustainability
Free boot waxing and new secondhand store mark the Green Black Friday.
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Globetrotter’s Black Friday goes green with secondhand initiative
The German outdoor retailer prioritizes sustainability with its ”2nd Hand Buyback Days” on Black Friday.
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News briefs
Icebug donates all Black Friday revenue to forest protection
The Swedish footwear brand advocates sustainability over profit with full-priced sales.
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Article
Outdoor brands transform Black Friday with conservation initiatives
Green Friday campaign by eight EOCA members encourages responsible consumerism for conservation efforts.
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News briefs
Olpro offers Black Friday deals on pre-loved range
The UK-based outdoor leisure brand redefines Black Friday by promoting sustainable shopping and offering exclusive eco-conscious deals.
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Passenger launches 8th Green Friday campaign with bold conservation goals
The outdoor clothing brand from the UK celebrates Green Friday by amplifying its conservation efforts, focusing on tree planting and rainforest protection.
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Osprey supports Lake District trail restoration with Green Friday initiative
The brand launches a Green Friday campaign with EOCA and Fix the Fells to fund trail restoration and preserve access to iconic natural landscapes.
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News briefs
Ortlieb expands international repair network
The German outdoor gear company expands its repair network, promoting sustainable practices and reducing the environmental impact across Europe.
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Opinion
Doing the Right Thing: Perhaps the search for new loses sight of the horizon
Charles Ross discusses the shift towards PFC-free chemistry, the industry’s role in environmental impact and how brands can refocus for sustainable change.
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Article
REI Co-op to close stores on Black Friday again, continues ‘Opt Outside’ campaign
For the ninth consecutive year, the US outdoor retailer will close its stores on Black Friday, encouraging customers and employees to engage in outdoor activities.
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News briefs
Moonvalley to close online shop on Black Friday 2024
The Swedish sustainable sports nutrition brand closes its online shop on Black Friday, highlighting environmental efforts and support for women’s empowerment.
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News briefs
Globetrotter launches second-hand buying campaign on Black Friday
For Black Friday on Nov. 24, the German outdoor retailer Globetrotter is turning the tables from 11 am until 6 pm and is planning a major purchase campaign for used outdoor equipment instead of a spending spree and discount battles. The big goal is to buy the 20,000th second-hand item ...
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Article
EOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
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News briefs
Naturkompaniet continues to say no to Black Friday
Swedish retailer Naturkompaniet keeps distancing itself from Black Friday campaigns and instead encourages customers to take care of the clothes and equipment they already have. From Nov. 20-25, customers can therefore have their leather hiking boots and G-1000 products from Fjällräven waxed for free in all stores in Norway. During ...
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News briefs
This Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefs
Ortlieb’s anti-Black Friday action announced
Joining the list of outdoor brands rebelling against the consumerism and potential waste associated with Black Friday campaigns, Ortlieb has announced its very own anti-Black Friday action. The manufacturer of waterproof backpacks, panniers and travel bags is encouraging consumers to repair rather than rebuy. Source: Ortlieb ...
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News briefs
Osprey announces 2023 Black Friday alternative
Osprey is once again replacing Black Friday with Green Friday, and fundraising to support the European Outdoor Conservation Association (EOCA) this year with a twist: Customers can decide which conservation projects they want to back. Running from Nov. 23-28, Osprey will offer a 20 percent discount on selected products to ...
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News briefs
EOCA kicks off Green Friday campaign
The European Outdoor Conservation Association (EOCA) is once again inviting companies in the outdoor industry to take part in the antidote to Black Friday, Green Friday, and raise money to help fund EOCA projects. Green Friday is Nov. 24 this year. Instead of discounting products and encouraging impulse purchases that ...