All Black Friday articles
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News briefsGlobetrotter launches second-hand buying campaign on Black Friday
For Black Friday on Nov. 24, the German outdoor retailer Globetrotter is turning the tables from 11 am until 6 pm and is planning a major purchase campaign for used outdoor equipment instead of a spending spree and discount battles. The big goal is to buy the 20,000th second-hand item ...
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ArticleEOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
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News briefsNaturkompaniet continues to say no to Black Friday
Swedish retailer Naturkompaniet keeps distancing itself from Black Friday campaigns and instead encourages customers to take care of the clothes and equipment they already have. From Nov. 20-25, customers can therefore have their leather hiking boots and G-1000 products from Fjällräven waxed for free in all stores in Norway. During ...
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News briefsThis Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefsOrtlieb’s anti-Black Friday action announced
Joining the list of outdoor brands rebelling against the consumerism and potential waste associated with Black Friday campaigns, Ortlieb has announced its very own anti-Black Friday action. The manufacturer of waterproof backpacks, panniers and travel bags is encouraging consumers to repair rather than rebuy. Source: Ortlieb ...
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News briefsOsprey announces 2023 Black Friday alternative
Osprey is once again replacing Black Friday with Green Friday, and fundraising to support the European Outdoor Conservation Association (EOCA) this year with a twist: Customers can decide which conservation projects they want to back. Running from Nov. 23-28, Osprey will offer a 20 percent discount on selected products to ...
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News briefsEOCA kicks off Green Friday campaign
The European Outdoor Conservation Association (EOCA) is once again inviting companies in the outdoor industry to take part in the antidote to Black Friday, Green Friday, and raise money to help fund EOCA projects. Green Friday is Nov. 24 this year. Instead of discounting products and encouraging impulse purchases that ...
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News briefsMountain Warehouse posts record revenues
Mountain Warehouse posted revenues of £302.6 million (€344.9 million) in the 12 months to the end of February 2022, representing a 26 percent jump on the prior year, and a 4.6 percent increase versus 2019/20, before any impact from Covid-19. Sales reached a new record in the company’s 25-year history. ...
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News briefsBergans latest brand to announce its sustainable alternative to Black Friday
Outdoor clothing retailer Bergans of Norway is the latest brand to announce its sustainable alternative to Black Friday. Bergans will be hosting a second-hand sale and breakfast in its flagship store in Oslo on Friday, Nov. 25. So far, over 700 people have shown an interest in the event on ...
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News briefsAku announces donation action for Green Friday
Italian-based outdoor footwear maker Aku has announced they will be taking part in “Green Friday,” the sustainable alternative to “Black Friday.” On Friday, Nov. 25, 2022, the brand will be donating 50 percent of the value of purchases from its online shop sales to European Outdoor Conservation Association (EOCA) projects, ...
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News briefsHaglöfs closes again for Black Friday
As it did last year, Swedish brand Haglöfs is taking a stand against the environmental and social perils of excessive consumption on Black Friday. Haglöfs has conducted a number of protests against the sales day, from increasing prices to donating profits to charities to promote second-hand products. In 2021, for ...
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News briefsDispute in Germany over “Black Friday” trademark ends
The trademark “Black Friday” was declared revoked by the Berlin Appellate Court on Oct. 14, 2022, with retroactive effect from April 25, 2019. The court thus confirmed the trademark cancellation for all goods and services that had not already been canceled by the German Federal Patent Court (BPatG). The German ...
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News briefsREI to close its stores permanently and forever on Black Friday
U.S. outdoor specialty retailer REI Co-op has announced that its Opt Outside movement for all employees will be permanent. On this Black Friday and every other Black Friday in the future, the co-op will forgo profits and sales at all stores and instead pay its more than 16,000 employees to ...
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ArticleSuccess for EOCA’s Green Friday fundraiser
Following the European Outdoor Conservation Association’s (EOCA) Green Friday weekend fundraiser at the end of November 2021, the association announced that nearly €57,000 had been raised, which will help support urgent conservation projects in 2022. “In the wake of the opening of COP15 in China last October and the ...
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News briefsInov-8 donates proceeds of Green Friday campaign
British brand Inov-8 has just donated more than €25,000 to help protect and restore peatlands in the Lake District. The money was raised through a Green Friday campaign called ”For Peat’s Sake.” According to a press release, the sum donated will keep 220 acres (that’s the approximate size of 146 ...
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News briefsFinisterre donates more than £14,000
Finisterre’s alternative Black Friday promotion has raised £14,120 (€16,614-$18,717) for the Finisterre Foundation (CIC). The foundation, which campaigns for equal access to the sea for all and breaks down barriers for all to enjoy the water, donated £2.50 from every order placed over the Black Friday weekend. All funds go ...
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OpinionBlack Friday – is this the guilty secret of fashion, but a wonderful opportunity for the outdoor Industry?
The origin of Black Friday was the clearing of dead stock so that the new product, which would reach premium price in the lead up to Christmas present, had room to be displayed. Every product line is meant to sell out, but nothing ever runs that perfectly. Some lines do ...
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News briefsSuper.natural to donate products in December
Super.natural wants to counteract the discount battle days of Black Friday, Black Week or Cyber Monday by launching its Better December campaign benefitting a non-profit association. For every €150 of sales in its online store, Super.natural donates a warming neckwarmer from its responsibly produced Merino collection, made from fabric scraps, ...
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News briefsSamaya auctions one-of-a-kind tent for a good cause on Black Friday weekend
French company Samaya has decided to create a unique version of its Samaya2.5 tent – a “Black Edition” – and auctions it from Friday, Nov. 26, (Black Friday) until Monday, Nov. 29, on its website and donate all proceeds to charity. Samaya is working with the Kilian Jornet Foundation to ...
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News briefsHaglöfs to close stores, webshop and offices on Black Friday
Swedish outdoor brand Haglöfs will not be paying any attention to the top-selling day of the year in order to focus on conscious consumption, not the discount battle for things you don’t really need just because they are offered at a bargain price. Consumption has consequences for the environment: products ...
