All Black Friday articles – Page 2
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News briefsMountain Warehouse posts record revenues
Mountain Warehouse posted revenues of £302.6 million (€344.9 million) in the 12 months to the end of February 2022, representing a 26 percent jump on the prior year, and a 4.6 percent increase versus 2019/20, before any impact from Covid-19. Sales reached a new record in the company’s 25-year history. ...
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News briefsBergans latest brand to announce its sustainable alternative to Black Friday
Outdoor clothing retailer Bergans of Norway is the latest brand to announce its sustainable alternative to Black Friday. Bergans will be hosting a second-hand sale and breakfast in its flagship store in Oslo on Friday, Nov. 25. So far, over 700 people have shown an interest in the event on ...
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News briefsAku announces donation action for Green Friday
Italian-based outdoor footwear maker Aku has announced they will be taking part in “Green Friday,” the sustainable alternative to “Black Friday.” On Friday, Nov. 25, 2022, the brand will be donating 50 percent of the value of purchases from its online shop sales to European Outdoor Conservation Association (EOCA) projects, ...
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News briefsHaglöfs closes again for Black Friday
As it did last year, Swedish brand Haglöfs is taking a stand against the environmental and social perils of excessive consumption on Black Friday. Haglöfs has conducted a number of protests against the sales day, from increasing prices to donating profits to charities to promote second-hand products. In 2021, for ...
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News briefsDispute in Germany over “Black Friday” trademark ends
The trademark “Black Friday” was declared revoked by the Berlin Appellate Court on Oct. 14, 2022, with retroactive effect from April 25, 2019. The court thus confirmed the trademark cancellation for all goods and services that had not already been canceled by the German Federal Patent Court (BPatG). The German ...
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News briefsREI to close its stores permanently and forever on Black Friday
U.S. outdoor specialty retailer REI Co-op has announced that its Opt Outside movement for all employees will be permanent. On this Black Friday and every other Black Friday in the future, the co-op will forgo profits and sales at all stores and instead pay its more than 16,000 employees to ...
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ArticleSuccess for EOCA’s Green Friday fundraiser
Following the European Outdoor Conservation Association’s (EOCA) Green Friday weekend fundraiser at the end of November 2021, the association announced that nearly €57,000 had been raised, which will help support urgent conservation projects in 2022. “In the wake of the opening of COP15 in China last October and the ...
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News briefsInov-8 donates proceeds of Green Friday campaign
British brand Inov-8 has just donated more than €25,000 to help protect and restore peatlands in the Lake District. The money was raised through a Green Friday campaign called ”For Peat’s Sake.” According to a press release, the sum donated will keep 220 acres (that’s the approximate size of 146 ...
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News briefsFinisterre donates more than £14,000
Finisterre’s alternative Black Friday promotion has raised £14,120 (€16,614-$18,717) for the Finisterre Foundation (CIC). The foundation, which campaigns for equal access to the sea for all and breaks down barriers for all to enjoy the water, donated £2.50 from every order placed over the Black Friday weekend. All funds go ...
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OpinionBlack Friday – is this the guilty secret of fashion, but a wonderful opportunity for the outdoor Industry?
The origin of Black Friday was the clearing of dead stock so that the new product, which would reach premium price in the lead up to Christmas present, had room to be displayed. Every product line is meant to sell out, but nothing ever runs that perfectly. Some lines do ...
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News briefsSuper.natural to donate products in December
Super.natural wants to counteract the discount battle days of Black Friday, Black Week or Cyber Monday by launching its Better December campaign benefitting a non-profit association. For every €150 of sales in its online store, Super.natural donates a warming neckwarmer from its responsibly produced Merino collection, made from fabric scraps, ...
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![Header-The-White-Ocean[90]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/7/5/7/11757_headerthewhiteocean90_729040_crop.jpg)
News briefsSamaya auctions one-of-a-kind tent for a good cause on Black Friday weekend
French company Samaya has decided to create a unique version of its Samaya2.5 tent – a “Black Edition” – and auctions it from Friday, Nov. 26, (Black Friday) until Monday, Nov. 29, on its website and donate all proceeds to charity. Samaya is working with the Kilian Jornet Foundation to ...
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News briefsHaglöfs to close stores, webshop and offices on Black Friday
Swedish outdoor brand Haglöfs will not be paying any attention to the top-selling day of the year in order to focus on conscious consumption, not the discount battle for things you don’t really need just because they are offered at a bargain price. Consumption has consequences for the environment: products ...
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News briefsSave and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
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News briefsCake wants twice the price during Black Week
Swedish e-motorcycle brand and SOG member Cake is offering its Kalk OR, Ösa flex and Makka flex models at double the price during Black Week. Buyers will receive a special black edition of the Kalk OR for €27,000 instead of the regular €13,500, a black Ösa flex for €17,000 (regular ...
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News briefsFinisterre shuns Black Friday to make the outdoors more accessible
Finisterre, a British outdoor B Corp, will turn Black Friday blue this year. Instead of discounts, the brand will donate £2.50 from every sale from Nov. 26-28 to the Wetsuit Project, which funds alterations to wetsuits to improve accessibility to the ocean. This is one of the new Finisterre Foundation ...
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News briefs
Instead of Black Friday: Icebug donates to primeval forests
Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...
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News briefsBergans wants you to get your gear repaired on Black Friday
Instead of buying something new on Black Friday, Bergans is encouraging consumers in its home market of Norway to take care of the things they already own. To do so, it is lowering its repair service prices by the 25 percent Norwegian sales tax to provide an extra incentive. Bergans ...
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ArticleEOCA launches fundraiser around Black Friday to raise funds for conservation projects
Following on from the success of its Earth Day fundraiser in April, the European Outdoor Conservation Association (EOCA) has announced the launch of its online fundraiser on and around Green (Black) Friday to raise money for urgent nature conservation projects. Hot on the heels of the opening of the COP15 ...
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News briefsOrtovox closes webshop on Black Friday weekend
On Nov. 26-28, the Ortovox online store will be offline, the brand’s third consecutive closure on the Black Friday weekend as a sign against discount battles and consumerism. “We want to live responsibility and advocate sustainable and moderate consumption,” said Christian Schneidermeier, CEO of Ortovox. At the same time, the ...
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