Claudia Klingelhöfer
Sport has, in different variations, been an integral part of my life. I grew up being a badminton player, fell in love with snowboarding and nowadays I’m a passionate mountain biker. I also have a diploma in Sports, Media and Communication and also one in Sociology. I’m a qualified journalist with experience in communication and digital marketing.
Contact info
ArticleOwnership change at Lafuma: Why Millet Mountain Group has let go
Millet Mountain Group has spun off Lafuma Outdoor, completing a key strategic realignment. CEO Romain Millet explains why brand consolidation makes sense for Millet’s long-term focus and how the acquisition by Peugeot Frères Industrie aligns with Lafuma’s future growth plans.
ArticleMillet: „We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends“
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.
ArticleISPO Munich 2025 unveils new concept and structure
The trade show presents several changes with new arenas, digital matchmaking and a global influencer summit. Read all the latest news and a short interview.
ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
News briefsDanny MacAskill’s “Campus” Project: Transforming Adidas headquarters
Danny MacAskill has once again captivated audiences with his latest YouTube clip
ArticleOICompass supports POW initiative: Promoting a sustainable future in EU elections
Discover how POW Europe is mobilizing the outdoor industry to promote sustainable policies in the upcoming EU elections.
News briefsRose Bikes with revenue record: Strong 2023 performance despite market challenges
In the fiscal year ending October 31, 2023, Rose Bikes’ total revenue was €189 million, a nine percent increase from the previous year.
ArticlePatagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
ArticleCOP28: Outdoor industry puts reconnecting with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
ArticleA glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
ArticleAdidas Terrex’s Carla Murphy: “A key priority is to create access”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
ArticleJulien Durant: “The biggest challenge is the fight against greenwashing”
Picture Organic Clothing CEO Julien Durant has a clear mission: To solve the problems his company – and our industry – makes. Find out how.
ArticleShe Is Outdoors Women’s Gear Award: A target group with much untapped potential
A down jacket by Rab has won the Women’s Gear Award from She Is Outdoors. Five other products have received honorable mentions. The award offers the opportunity to take a holistic look at the women’s segment, and while there were many impressive submissions, it is clear that a lot of ...
ArticleMichael Sieber: “There will be some bumps in the road”
Ortovox general management reveal their challenges for 2023 and explain why they are confident.
ArticleAnne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.
ArticleEva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
ArticlePatagonia and Gellert’s reactions to allegations of tax evasion
We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change.
