Claudia Klingelhöfer
Sport has, in different variations, been an integral part of my life. I grew up being a badminton player, fell in love with snowboarding and nowadays I’m a passionate mountain biker. I also have a diploma in Sports, Media and Communication and also one in Sociology. I’m a qualified journalist with experience in communication and digital marketing.
Contact info
ArticleA glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
ArticleAdidas Terrex’s Carla Murphy: “A key priority is to create access”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
ArticleJulien Durant: “The biggest challenge is the fight against greenwashing”
Picture Organic Clothing CEO Julien Durant has a clear mission: To solve the problems his company – and our industry – makes. Find out how.
ArticleShe Is Outdoors Women’s Gear Award: A target group with much untapped potential
A down jacket by Rab has won the Women’s Gear Award from She Is Outdoors. Five other products have received honorable mentions. The award offers the opportunity to take a holistic look at the women’s segment, and while there were many impressive submissions, it is clear that a lot of ...
ArticleMichael Sieber: “There will be some bumps in the road”
Ortovox general management reveal their challenges for 2023 and explain why they are confident.
ArticleAnne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.
ArticleEva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
ArticlePatagonia and Gellert’s reactions to allegations of tax evasion
We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change.
News briefsKaty Bond is the new CEO of Rocky Mountain
Canadian mountain bike brand Rocky Mountain has appointed Katy Bond as its new CEO, succeeding company owner Raymond Duitl in the position. Bond has been the general manager of the North Vancouver, B.C.-based company since 2019. During this period, Rocky Mountain has experienced record growth.
ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
News briefsSOG: 1.5°C climate commitment becomes membership criterion
The Scandinavian Outdoor Group (SOG) has committed to a climate commitment in line with the Paris agreement at its annual meeting in Bosön. From now on, all member companies must adhere to the climate targets set out in the climate agreement. The decision was made by vote and was unanimous. ...
News briefseVent expands its sales team
eVent strengthens its sales department with employees in North America, China and Southern Europe.
ArticleStudy: Germans want to continue to invest in outdoor equipment
Three-quarters of Germans want to buy outdoor equipment in the next 12 months. Albeit, the products that are of interest change slightly.
ArticleOutdoor Retailer: Show director explains reasons for return to Utah
According to Marisa Nicholson, show director of Outdoor Retailer, the customers’ feedback was the main reason why the OR show will return to Salt Lake City. Missing demo opportunities, higher travel expenses and the timing were the reasons that stood against Denver.
ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds.
ArticleOutdoor Retailer returns to Utah
Outdoor Retailer is returning to Salt Lake City, Utah. The last show in Denver will be OR Summer from June 9-11, 2022.
ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis.
