The Brav Group – owner of the Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx brands – resorted to video conferencing this spring to achieve a reorganization at the height of the Covid-19 quarantines. Leading the charge was the company’s new chief executive, Espen Falck Engelstad, who was instated with redefined, overarching duties on March 1.
Brav’s subsidiaries, which have previously had their own management and set their own agendas, will now be following a single strategy set by central management. The previous CEO, Henrik Ottosson, was also the head of Lundhags. In June, shortly after Engelstad’s accession, he became Brav’s sales manager for new markets, and will now be working with all of the group’s brands. Ottosson had been CEO of Lundhags for two years when, in 2012, the brand was acquired by Brav (then called Norwegian Swix Sport).
In addition, Patrik Strand, Brav’s sales manager for Sweden, has been appointed to the administrative post of legal representative for Brav Sweden AB. As stated in a press release, the company’s objectives are to reduce costs, boost its skill in digital matters and strengthen global distribution. It has cut an unspecified number of jobs and is now recruiting staff with a “strong focus on digital competence.”