After 37 years of constant branding, German backpack and sleeping bag specialist Deuter is introducing its new brand design and logo with the new 2021 spring collections. The new, clean and modern logo is only the fifth in the brand’s more than 120-year history. Alongside the younger and more modern look, Deuter underlines its commitment to driving sustainability and innovation in the backpack and sleeping bag market by controlling the entire supply and production chain according to aspects of environmental and social responsibility. The brand, based in southern Germany, has already banned all PFCs from its products, is a Bluesign partner and works with the Fair Wear Foundation.