Adidas’ new “Choose to Give Back” resale program, which leverages thredUP’s Resale-as-a-Service® (RaaS®) platform and expertise, allows consumers to send used products from any brand to Adidas for reuse or resale via the Adidas Creators Club App. The program – part of the company’s efforts to promote a circular product lifecycle – was initially launched on the Creators Club app for members on Oct. 7 and will roll out online and in stores in partnership with thredUP in early 2022.

To participate, consumers create a prepaid Clean Out Kit shipping label through the app and use it to ship clothing and accessories of all brands and categories, including their used athletic gear. If an item cannot be resold, it is forwarded to a select network of thredUP partners for textile reuse. In exchange for sending in their old clothing, Creator Club members receive rewards.