Bergans fights for the seasons (Video)

Bergans of Norway and WWF Norway delivered a letter to the Norwegian Ministry of Climate and Environment in mid-January asking the Minister to help get the seasons – the actual seasons of the year – onto the UNESCO World Heritage List. The initiative originated with Bergans, which has entered into a long-term partnership with the WWF since the idea was conceived. Jan Tore Jensen, chief executive of Bergans, emphasizes that although the seasons are of fundamental importance to them as equipment manufacturers and tour operators, the motivation here goes beyond product sales: it is to preserve the seasons for future generations. Although the petition is based on Norwegian conditions, both Bergans and WWF Norway hope for international involvement. To sign the petition, visit www.savetheseasons.com.