Discussing the concept of Green Shape at the OutDoor show, which is now based on more stringent criteria, Vaude pointed to a Havas Media/Accenture study of 30,000 consumers showing that 72 percent of the people worldwide feel that businesses are not properly taking care of the environment. It also mentioned studies indicating that consumers give more importance to environmental labels than to actual brands in the choice of products, and that nearly half of them are ready to pay a higher price for them. The German company has been adopting and marketing the Green Shape concept for all the phases of the product development process and the recyclability of its products since 2010. It is putting the label to a larger range of products in its spring/summer 2016 collection, including all its backpacks, 12 tents and more than 80 percent of its clothing. As previously reported, Vaude has reached “Leader Status” from the Fair Wear Foundation. It also adheres to the Global Reporting Initiative.