Globetrotter is launching its own green seal of approval, to make it easier for consumers to identify the more sustainable products. The German outdoor retailer launched a sustainability symbol called “eine grünere Wahl” (a greener choice) this month. The retailer picks items that stand out for their environmentally-friendly and fair production. This could apply to products with a particularly transparent supply chain, or using recycled materials, for example. The initiative was launched with a display showing the first selection of “greener choice” products as well as information on some of the most relevant topics of sustainability, such as life cycles, repairs, recycling and circular economy. These displays have been installed in the retailer's seven flagship stores in Berlin, Dresden, Frankfurt, Hamburg, Cologne, Munich and Stuttgart. The launch is accompanied by special activities in the stores, such as a free repair service and workshops about care of outdoor apparel and equipment.
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