Lafuma has launched the Outdoor Sentinels, a new community of outdoor enthusiasts to help in the preservation of the environment. The mission of the Outdoor Sentinels will be to share their outdoor experiences on social networks in order to inspire conservation action, with a special focus on garbage collection. Applications to become an Outdoor Sentinel can be sent to outdoorsentinels@lafuma.com until April 20. The Outdoor Sentinels will be required to produce a minimum of three sets of three photos each for Instagram, two Instagram stories, and one post for the blog or on Facebook, during the year. The initiative, which follows Lafuma's organization of the Operation Sustainable Mountain in Chamonix over the past ten years, is meant to encourage its community of outdoor enthusiasts to act even more locally, the company said. The Outdoor Sentinels will receive a welcome kit including Lafuma products as well as an invitation to participate in the upcoming Operation Sustainable Mountain in Chamonix, scheduled for September.
Related articles
-
ArticlePerformance textiles: next-generation materials
Sportswear Design Expert Alexa Dehmel introduces you to the next-generation materials you have to know.
-
ArticleArc’teryx announces new climate targets, including net zero by 2050 – or sooner
Source: Arc’teryx Climate Goals Arc’teryx has announced ambitious new science-based climate targets, taking a further step in its ongoing commitment to sustainability. This includes the brand’s first-ever net zero target. These new science-based targets represent a revision of the brand’s original emissions intensity-based targets set for 2020. ...
-
ArticleLycra launches campaign for new bio-derived Lycra fiber
Source: The Lycra Company The Lycra Company launched the “FashionFarmers” campaign on Earth Day to highlight the company’s plans to bring industrial quantities of Lycra, a bio-derived fiber made with Qira, to the market US fiber and technology solutions specialist The Lycra Company launched an integrated media ...
More from CSR & Sustainability
-
News briefsGlobetrotter opens additional store repair shops in Stuttgart and Cologne
German outdoor retail chain Globetrotter opened another care and repair service workshop in Stuttgart on the occasion of Earth Day on April 22. On May 6, the largest repair workshop to date will open in Cologne. “We are very proud that with the new workshops in Stuttgart and Cologne, 17 ...
-
ArticleMammut rewards employees for successful CO2 reductions
Mammut’s self-imposed CO2 reduction targets (Mammut’s sustainability principles and activities can be found here) are now becoming an important factor in the performance-related remuneration of the Swiss mountain sports company’s approximately 800 employees, as for the first time, Mammut’s CO2 performance will be included in the calculation of the annual ...
-
ArticleHaglöfs reduces CO2 emissions in 2023 with the help of the economic situation
In its latest sustainability report for 2023, Swedish outdoor brand Haglöfs shows that the 62 percent decrease in CO2 emissions compared to the previous year is not necessarily due to its continued concrete actions to reduce emissions but primarily due to the complex macroeconomic environment of the year, which led ...