Osprey is repeating its fight against Black Friday and returns with its own Green Friday. Between Nov. 27 and 30, the U.S. backpack specialist will be donating 20 percent of its turnover to its long-term partner European Outdoor Conservation Association (EOCA). The organization finances nature conservation projects and makes a tangible contribution to endangered wildlife areas, species and habitats. Osprey’s Green Friday donations are used to fund several global projects such as the Oceans Initiative, Plastic Free Woodlands UK and Colombia River Clean-Up, which focus on a plastic-free outdoors.

For last year’s Green Friday, Osprey partnered with the World Land Trust, a tree-planting initiative that aims to create wildlife habitats, reduce carbon emissions and help adventurers reconnect with nature. The campaign co-financed the planting of over 1,300 trees, helping to restore tropical forests in Borneo and Ecuador.