All Green Friday articles
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OpinionEOCA – What you thought you knew has changed: good to better
As Earth Day nears, EOCA quietly shifts into a more powerful role – reshaping how the outdoor industry addresses nature, risk and long-term sustainability.
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News briefsIcebug’s Black Friday initiative raises SEK 1 million for forest conservation
The initiative transforms a peak shopping day into a powerful force for conservation, channeling consumer action toward protecting biodiversity.
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News briefsNaturkompaniet expands second-hand initiative, focuses on sustainability
Free boot waxing and new secondhand store mark the Green Black Friday.
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News briefsGlobetrotter’s Black Friday goes green with secondhand initiative
The German outdoor retailer prioritizes sustainability with its ”2nd Hand Buyback Days” on Black Friday.
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News briefsIcebug donates all Black Friday revenue to forest protection
The Swedish footwear brand advocates sustainability over profit with full-priced sales.
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ArticleOutdoor brands transform Black Friday with conservation initiatives
Green Friday campaign by eight EOCA members encourages responsible consumerism for conservation efforts.
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News briefsPassenger launches 8th Green Friday campaign with bold conservation goals
The outdoor clothing brand from the UK celebrates Green Friday by amplifying its conservation efforts, focusing on tree planting and rainforest protection.
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News briefsOsprey supports Lake District trail restoration with Green Friday initiative
The brand launches a Green Friday campaign with EOCA and Fix the Fells to fund trail restoration and preserve access to iconic natural landscapes.
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OpinionDoing the Right Thing: Perhaps the search for new loses sight of the horizon
Charles Ross discusses the shift towards PFC-free chemistry, the industry’s role in environmental impact and how brands can refocus for sustainable change.
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ArticleEOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
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News briefsThis Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefsOsprey announces 2023 Black Friday alternative
Osprey is once again replacing Black Friday with Green Friday, and fundraising to support the European Outdoor Conservation Association (EOCA) this year with a twist: Customers can decide which conservation projects they want to back. Running from Nov. 23-28, Osprey will offer a 20 percent discount on selected products to ...
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News briefsEOCA kicks off Green Friday campaign
The European Outdoor Conservation Association (EOCA) is once again inviting companies in the outdoor industry to take part in the antidote to Black Friday, Green Friday, and raise money to help fund EOCA projects. Green Friday is Nov. 24 this year. Instead of discounting products and encouraging impulse purchases that ...
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News briefsAku announces donation action for Green Friday
Italian-based outdoor footwear maker Aku has announced they will be taking part in “Green Friday,” the sustainable alternative to “Black Friday.” On Friday, Nov. 25, 2022, the brand will be donating 50 percent of the value of purchases from its online shop sales to European Outdoor Conservation Association (EOCA) projects, ...
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ArticleSuccess for EOCA’s Green Friday fundraiser
Following the European Outdoor Conservation Association’s (EOCA) Green Friday weekend fundraiser at the end of November 2021, the association announced that nearly €57,000 had been raised, which will help support urgent conservation projects in 2022. “In the wake of the opening of COP15 in China last October and the ...
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News briefsInov-8 donates proceeds of Green Friday campaign
British brand Inov-8 has just donated more than €25,000 to help protect and restore peatlands in the Lake District. The money was raised through a Green Friday campaign called ”For Peat’s Sake.” According to a press release, the sum donated will keep 220 acres (that’s the approximate size of 146 ...
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News briefs
Instead of Black Friday: Icebug donates to primeval forests
Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...
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ArticleEOCA launches fundraiser around Black Friday to raise funds for conservation projects
Following on from the success of its Earth Day fundraiser in April, the European Outdoor Conservation Association (EOCA) has announced the launch of its online fundraiser on and around Green (Black) Friday to raise money for urgent nature conservation projects. Hot on the heels of the opening of the COP15 ...
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News briefs
EOCA’s Green Friday fundraiser collects more than €50,000
The European Outdoor Conservation Association (EOCA) reported that its last online fundraising event exceeded all expectations in raising money for conservation. Together with 17 of its members, the association held an online Green Friday fundraiser, which resulted in more than €50,000 being raised. This has provided a significant boost to ...
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News briefsEOCA Green Friday Fundraiser 2020
The European Outdoor Conservation Association (EOCA) and 17 of its members are turning Black Friday green by launching an online fundraiser this year. The funds raised will support conservation projects, including EOCA‘s six most recently selected projects, tackling the issue of plastic pollution both in the environment and at source, ...
