The Regenerative Organic Alliance has announced that the Regenerative Organic Certified (ROC) standard has completed its pilot phase and is now open for certification. The Alliance has also announced that the first ROC products are now available in the marketplace. ROC products from Patagonia are among the first to hit the shelves, alongside products from Dr. Bronner’s, Lotus Foods, Nature’s Path and other brands.

Established in 2017, the Regenerative Organic Alliance is composed of experts in farming, ranching, soil health, animal welfare and fair trade. It is led by the Rodale Institute and spearheaded by Dr. Bronner’s and Patagonia. The Alliance’s mission is to promote regenerative organic practices on more farms around the world to offer long-term solutions to major issues of our time such as the climate crisis, factory farming and fractured rural economies. now serves as the e-commerce source for ROC products, ROC pilot products, and products “on the road” to becoming certified, said Patagonia.

Photo: © Alexandre Family Farms