Primaloft and Parley for the Oceans have announced a strategic partnership to create high-performance insulation from existing plastics. The scheme will take plastic collected from beaches and coastal communities and use it to manufacture high-performance insulation products, showing that it is possible to re-purpose plastic into high quality products. Primaloft will be the first insulation provider in the textile industry to collaborate with Parley to develop products from plastics diverted from the ocean. The use of upcycled marine plastic waste to create insulation that meets high-performance standards is typically a challenge, as marine plastics often lack the level of quality required to meet these standards, but Primaloft's collaboration with Parley has resulted in a method that successfully overcomes this issue, according to Primaloft, and reaches the necessary high-performance standards. Primaloft will also work on incorporating and implementing Parley's A.I.R. (Avoid. Intercept. Redesign) strategy, to reduce the company's plastic footprint. According to the United Nations Environment Programme (UNEP), eight million tons of plastic end up in the world's oceans every year, with major consequences for marine life and the economy.

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