Primus enters the sharing economy in the U.S.

The Swedish outdoor equipment brand Primus has partnered with the U.S. consumer goods rental platform The Shed to provide outdoor enthusiasts with the chance to rent camp cooking equipment in the Denver, Colorado, and Richmond, Virginia, metropolitan areas. The rental service enables users to rent Primus cooking equipment in five curated kits for various outdoor cooking experiences. In the U.S., the rental economy continues to gain popularity in the retail landscape by offering consumers an alternative to the cost of ownership through a commitment-free and convenient use of consumer goods. Through the program with The Shed, Primus is able to reach the growing segment of the sharing economy with thoughtfully curated outdoor cooking kits.