The world's first clothes made from Circulose recycled cotton are expected to hit the market next year. Circulose, described as “a new natural material that closes the loop on fashion,” was developed by Re:newcell in response to the issue of waste generated by the fashion industry. The vast majority of worn out garments end up in landfill or incineration plants. Meanwhile, the fashion industry relies heavily on virgin cotton. Re:newcell, headquartered in Stockholm, operates a chemical recycling plant for pre- and post-consumer textiles in Kristinehamn, Sweden. The company has scheduled the launch of a range of garments made from Circulose for early next year, through partnerships with selected retailers.
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