Taiga Coolers, a U.S. brand crafting customizable coolers, has launched a sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra is the first of its kind on the market, and is the second collection of hard-sided coolers offered by Taiga, with the Taiga Original Collection having launched the brand in 2014. In building the first plant-based, hard-sided cooler, the Texan brand focused on how to utilize a replacement for fossil fuel plastics while ensuring performance and toughness in its coolers. Working with a vendor from Colorado, Taiga chose a custom variation of a hemp propylene that would work well in its patented injection molding process, provide durability comparable to conventional plastics, and allow an easy transition for customers to a more sustainable option.