Wolverine Worldwide has announced that it is partnering with the American Red Cross, the Two Ten Footwear Foundation and the United Way to help victims of Harvey, the hurricane that made landfall in the U.S. at the end of August. The firm said it will contribute more than $2.6 million to post-Harvey relief efforts. In addition to financial support, Wolverine will be offering more than 35,000 units of footwear and apparel items for both people affected by the hurricane and to rescuers in the recovery process. Wolverine has also launched a fundraising campaign among its employees. Wolverine is one in many American companies that have decided to lend a hand. These include VF Corp., which has donated $50,000 to the Red Cross and committed to match employee contributions dollar-for-dollar. In the aftermath of the hurricane, Steve Van Doren - the son of Vans' founder James Van Doren and the current vice-president of Vans, which is a subsidiary of VF Corp. - and several members of his events and promotions team loaded up an RV and headed to Texas carrying thousands of pairs of shoes and socks, shirts and other useful goods for the victims of the hurricane.
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