All Distribution articles – Page 10
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ArticlePrimus and Silva with joint sales subsidiary for Germany, Austria
After Silva Sweden AB acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB on April 28, 2023, the two Swedish outdoor brands are operating as one company under the name Primus-Silva Sweden AB. For the German and Austrian markets, Primus-Silva Sweden AB is now establishing a ...
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News briefsMontane bolsters sales in Austria and Germany
The British manufacturer of outdoor and running clothing Montane is working with trading agency Ulf Rörup from Neuss to service the west and parts of central Germany with immediate effect. Rörup has been working as a sales representative in the sports sector for many years and has represented several brands, ...
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News briefsAtsko with new German distributor
Source: Atsko Fenix GmbH, based in Hückelhoven, will act as general importer for the products of US manufacturer Atsko on the German market from Aug. 1, 2023. The Sno-Seal, Sports-Wash and Water-Guard cleaning and care products from Atsko are already well established in the German and European ...
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News briefsNew distribution partner for carbon bike specialist C.B.T. Italia in Switzerland, Germany
C.B.T. Italia has announced a collaboration with Lucerne, Switzerland-based Kumach GmbH, which will distribute the Italian bike brand in Germany and Switzerland. C.B.T. Italia (short for “Costruzione Biciclette Tardivo”) is a family-owned company with a 70-year history that started making race bike frames and has evolved in recent decades to ...
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News briefsCake enters India
Swedish lightweight electric motorcycle manufacturer Cake has announced its partnership with Pepfuels, a company funded by ONGC (Oil and Natural Gas Corporation Limited, a natural gas and petroleum company from India headquartered in Dehradun), marking the company’s entry into the Indian market. This collaboration follows Cake’s successful Asian expansion with ...
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ArticleWeSports acquires Finnish bicycle wholesale company
WeSports, a Stockholm-based group of individual sports, outdoor and mobility companies operating both online and with physical stores and product brands, has announced the acquisition of Finnish bicycle wholesaler Huntteri. The strategic partnership will significantly strengthen WeSports’ presence in Finland and provide for a rapid rollout of Huntteri in Scandinavia. ...
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News briefsNew Swiss trading partner for Rab and Lowe Alpine
The Equip brands Rab and Lowe Alpine have announced a new trading partner for Switzerland. From now on, a team of five from the trading agency Icon Outdoor Equips, managed by Balz Willen and Werner Schunk, will look after specialist trade partners in Switzerland on behalf of Rab and Lowe ...
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News briefsNew distribution partner as Jack Wolfskin aims at Iberia market
German-based apparel and footwear brand Jack Wolfskin is to enter the Iberia markets of Spain, Portugal and Andorra for the first time, via a distribution agreement with The Brand Labs sales agency. Based in Barcelona, The Brands Lab represents high-end outdoor and cycling brands in the region. Beginning May ...
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News briefsJack Wolfskin signs with Irish distribution partner Bleubird
German outdoor company Jack Wolfskin has entered into a partnership with Bleubird. The Belfast-based outdoor lifestyle gear and brand distributor will now exclusively represent Jack Wolfskin in Ireland and Northern Ireland. Since its inception in 2016, Bleubird has built a strong network of trusted retailers throughout Ireland. Matt Creighton, founder ...
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News briefsBerghaus has a new partner in Poland
Berghaus has confirmed that Człekówka-based Sportimpex PPHU will be the British outdoor brand’s new distributor in Poland, effective immediately. Following recent strong growth in Europe, the announcement represents another step in Berghaus’ strategy to expand its core business in key international markets. Poland is reportedly the second largest outdoor market ...
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News briefsHaglöfs opens a new distribution center
Haglöfs has opened a new 18,000 sqm distribution center in Eskilstuna, Sweden. It comes after the company’s current distribution center in Avesta reached maximum capacity in 2022. The new location and redesigned distribution model are expected to increase logistics flow and service levels, as well as serve as a platform ...
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News briefsTrerè Innovation expands into U.S. market with UYN, first store planned for fall
Italian sports apparel manufacturer Trerè Innovation enters the U.S. market with its Biotech base layers made from plant-based and natural materials like beech plants, castor oil seeds, kapok trees, eucalyptus trees and corn. The Biotech apparel line is manufactured in Pennsylvania and marketed under the Trerè brand Unleash your Nature ...
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News briefsWhitby & Co adds Light My Fire to its U.K. portfolio
U.K. outdoor, camping and bushcraft company Whitby & Co is the new exclusive U.K. distributor of products from Light My Fire, the Swedish brand founded in 1996 that specializes in tools and accessories for life on the move and in the outdoors, best known for the Light My Fire Spork. ...
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News briefsRenewcell and CTA Green Fibre sign delivery agreement
Swedish textile-to-textile recycling innovator Renewcell has signed a memorandum of understanding with China Textile Academy (CTA) Green Fibre Co. Ltd, a Chinese lyocell fiber producer, for a long-term collaboration in the production of man-made cellulosic fibers. The agreement, signed by the two companies at the Intertextile Apparel show in Shanghai, ...
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News briefsFishing tackle supplier Gansel Australia and distributor Viva Australia merge
Gansel Australia, a fishing tackle supplier with 50 years of trading history, and Viva Australia, a distributor of fishingbrands, have announced their merger. Viva Australia has more than two decades of experience servicing tackle shops in Australia and today distributes fishing brands like Megabass, Lox, Hayabusa, Shout, Asakura, Pioneer, Jigging ...
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ArticleCake enters China, collaborates with Shanghai manufacturer for 150,000 units
Cake, the Swedish manufacturer of premium lightweight electric motorcycles, has announced a major partnership with Shanghai-based bicycle manufacturer and retailer Shanghai Forever. The goal is to produce and sell 150,000 units in China over the next four years. Shanghai Forever was established in 1940 as one of the earliest bicycle ...
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News briefsSigna Sports United expands North American presence with new Utah HQ
Signa Sports United’s (SSU) North American bike division announced the opening of its new corporate headquarters in Park City, Utah. The office will serve as a hub for SSU’s North American bicycle operations, enabling the company to better serve its growing customer and dealer base in the region and throughout ...
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News briefsRocky Mountain buys its German distributor
The Canadian bike manufacturer Rocky Mountain has acquired the German distribution company BikeAction GmbH, based in Rodgau, with which it has been in partnership for over 30 years. By combining the two companies, Rocky Mountain wants to be able to “better serve, understand and support the market in Europe going ...
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News briefsCake enters partnership for Mexico, associated manufacturing for North America
Cake, the Swedish manufacturer of premium lightweight electric motorcycles, has announced a significant partnership with Mexican mobility leader Italika and Citio, a Mexican company offering the first battery swapping network in the country, for electric two-wheel transition and acceleration in Mexico. Italika, owning the majority of the Mexican motorcycle market, ...
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News briefsAsolo establishes new subsidiary in the U.K.
Source: Asolo Jez Portman Following the success of its subsidiaries Asolo USA, founded in 1999, and the German Asolo GmbH, founded in 2016, the Italian mountain footwear specialist Asolo has decided to build a closer relationship with its customers in one of the most important European markets ...
