All Distribution articles – Page 6
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News briefsHelly Hansen to enter Portugal next year
Helly Hansen Iberia is planning a proper entry into Portugal next year, its country manager, Oriol Mercadal, has informed CMDsport. To this end, the outdoor brand has signed a deal with the Portuguese commercial agency Mercadal. At present, all of Helly Hansen’s Portuguese sales flow through two stores near the ...
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News briefsVaude boosts Scandinavian bike market
Source: BikersBest Kim Egedeso, Bikers Best Vaude has a new distribution structure since Sep. 1 for the Scandinavian bike market in collaboration with the Danish company Bikers Best, supplying Vaude cycling products to specialist retailers in Denmark, Sweden, Finland and Norway. Bikers Best is managed in the ...
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News briefsJack Wolfskin bolsters business in Southern Europe
Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...
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News briefsConor Sports expanding in Europe
At present, the Conor Sports export market – accounting for less than 10 percent of sales – consists of Denmark, Italy and Portugal. As of September, however, the Spanish manufacturer and distributor of bicycles will be operating in Germany, France and the Netherlands as well, according to Tradebike. “We plan ...
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News briefsSilva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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News briefsCake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
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News briefsEvans Cycles and Cube to restart their U.K. retail partnership
Evans Cycles, part of Frasers Group, will soon restart its retail partnership in the U.K. with German bike brand Cube. The partnership had been put on pause during the pandemic due to supply chain issues, and is expected to resume later this year. It will see Evans Cycle’s physical and ...
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News briefsSilva with new distribution partner in Benelux
Silva, the Swedish manufacturer of compasses, headlamps and other outdoor equipment, has changed its distribution structure in the Benelux countries. Belgian distributor Hike-A-Way, founded in 1998, will take over the distribution of Silva products in the sports and outdoor channels (and related marketing activities) in the Benelux countries from Hombel ...
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ArticleElevate Outdoor Collective reorganizes global sales structure
Elevate Outdoor Collective (EOC), formerly K2 Sports, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands, has announced a fundamental change to its global sales structure designed to support the growth of the independent brands. The change, ...
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News briefsSQlab with new distribution partner in Switzerland
Source: SQlab SQlab founder and CEO Tobias Hild (left) and Sideshore owner and CEO Philipp Knecht. Last year’s acquisition of ergonomic bicycle product specialist SQlab GmbH by Boards & More GmbH (aka B&M Group, parent company of water and cycling brands Duotone, Fanatic and Ion) has now ...
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News briefsSnowleader to distribute and produce Eider brand in Europe
Snowleader, a leading online retailer of outdoor and snow sports products based in the Savoy region of France, has signed a licensing agreement with the Korean K2 Group to design, produce and distribute Eider in Europe. This comes more than two years after Millet Mountain Group – then part of ...
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ArticleRossignol Bikes available in most EU countries and U.K.
Source: Rossignol After the French Groupe Rossignol SA decided to focus entirely on its own Rossignol brand in the bicycle sector as part of a radical restructuring phase, no stone was left unturned. At the beginning of 2021, the domestic bicycle and pedal subsidiary Time Sport International ...
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ArticleJack Wolfskin acquires Polish distributor, establishes central hub for Eastern European growth
Jack Wolfskin has acquired its 24-year distributor for Poland, FAM Sp.K., strengthening its newly formed company Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, to bolster the brand’s presence in the fast-growing Polish market. The subsidiary will also serve as a strategic hub for all of Eastern ...
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News briefsKatadyn Germany takes over distribution for Modestone notebooks
Katadyn Germany has added the Finnish brand Modestone to its distribution portfolio. Modestone is a manufacturer of notebooks made from stone paper – a fire- and water-resistant paper that is not made from wood pulp but ground limestone. Stone paper production takes comparably less energy and water and requires no ...
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News briefsNew Montane showroom in Munich
Source: Montane Holger Schumann and Steffen Fuchs of Foras 365 British outdoor brand Montane is expanding its European business with a new showroom and warehouse in Munich, Germany. “The new showroom is an important hub not only for our retailers in Bavaria but from all over Germany,” ...
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News briefs
Evoc takes over its distribution in Germany from BikeAction
Evoc Sports, specializing in protective bags and bike packs, will take over the distribution of its product in Germany from its current agency BikeAction, in charge since 2008, as of September 2022. The agency will continue to provide support, deliveries and customer care until Aug. 31, 2022. The German market ...
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News briefsK-Way to open brand store in Hong Kong
French brand K-Way, part of BasicNet, an Italian company that also owns the Kappa, Briko and Superga brands, amongst others, has partnered with Bluebell Group to launch in Hong Kong. Following the brand’s digital launch in June via k-way.com.hk, the first physical brand store is scheduled to open in October ...
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News briefsProtective signs central distribution contract with Intersport Germany
The specialized bike and nordic skiing brand Protective just signed a central distribution contract with Intersport Germany after closing similar central distribution deals with Sport 2000 and ZEG, the cooperative of independent bike dealers, in 2021. The Intersport agreement was another step on the brand’s agenda to regain ground in ...
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News briefsFolding kayak start-up wins Globetrotter as distribution partner
With its kayak VIK 3.8, made of one piece and completely foldable, the German start-up CLR Outdoor GmbH has now secured Globetrotter as its exclusive distribution partner for the 2022 season. Sales start is June 1. As part of its InnoLab start-up support program, Globetrotter had already assisted CLR Outdoor ...
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News briefsZyroFisher expands existing distribution partnership with Camelbak
In addition to the existing portfolio of Camelbak’s cycling products, the U.K.-based company ZyroFisher will also distribute Camelbak’s outdoor, running, hiking, tactical and everyday bottles and drinkware products in the U.K. and Ireland starting June 1, 2022. The commercial activities will be overseen by Adrian Davison, senior brand manager at ...
