All Distribution articles
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ArticleAndreas Lorenz: ‘We are very clearly a challenger brand’
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
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News briefsION Bike and SQlab appoint UK sales agent
The two Boards & More brands have appointed industry veteran Josh Whiting to develop dealer relationships and provide local DTC support in the UK.
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ArticleOdlo enters China through new Sanfo distribution partnership
The Swiss performance apparel brand will begin a soft launch in China this winter before introducing its broader SS27 collection.
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ArticleNiber Technologies expands PFAS-free membrane business globally
The advanced materials company is establishing its first European base as regulatory pressure accelerates demand for PFAS-free performance textiles.
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News briefsTSG appoints Centrano for Denmark, UK and Ireland
The Swiss protection brand is consolidating distribution across Denmark, the UK and Ireland under Danish action sports specialist Centrano.
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ArticleEK Archery targets European expansion
The Taiwanese archery specialist is taking greater control of its European brand-building as it targets further growth, particularly in DACH.
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News briefsMountain Equipment appoints Rocky Mountain sales representative
The British alpine brand has appointed industry veteran Elliott Nolan to oversee sales across four key Rocky Mountain states.
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ArticleINOV8 strengthens global distributor network
The British performance brand is rebuilding international growth around distributors, with its SS27 order book currently up 63 percent
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News briefsScandic Outdoor takes over Snigel distribution in Germany
The German distributor is adding Swedish tactical specialist Snigel to its portfolio, targeting outdoor, hunting and specialist retail.
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ArticleHiplok appoints Sports Nut for Germany, Austria
The bike security specialist has appointed Sports Nut as its new distributor for Germany and Austria, expanding its European distribution network following a similar Benelux agreement earlier this year.
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News briefsKatadyn takes over HydraPak distribution in Germany, Austria
Katadyn will become HydraPak’s exclusive distributor in Germany and Austria from Jan. 1, 2027, expanding an existing partnership between the two outdoor brands.
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News briefsFour Corners UK appoints national sales manager
The UK outdoor and lifestyle brand distributor has appointed Caroline Ward to strengthen retailer support and expand its customer base.
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ArticleeVent partners with Pelliot on PFAS-free laminates
eVent Fabrics will supply Pelliot with two PFAS-free laminates for new soft-shell and hard-shell jackets targeting China’s growing outdoor market.
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News briefsMaul Sport expands distribution with Toko and Invu
Maul Sport is broadening its B2B portfolio by taking over regional distribution of Toko care products and nationwide distribution of Invu eyewear in Germany from Spring/Summer 2027.
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News briefsRevelyst shifts core brands to direct Iberian sales
Revelyst has begun selling Giro Bike, Bell Bike, CamelBak and Blackburn directly to retailers in Spain, Portugal and Andorra.
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News briefsNike appoints distributor for ACG in Europe
The US sportswear group has appointed French Albion to distribute its ACG outdoor collection across key European outdoor markets.
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News briefsNemo expands 2027 range for its 25th anniversary
Nemo Equipment has introduced its 2027 collection, featuring new ultralight tents, updated sleep systems and redesigned camp furniture as the company celebrates its 25th anniversary.
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News briefsRudy Project takes North American business in-house
Rudy Project has completed the transition of its North American business to a wholly owned subsidiary and named Jaclyn Mayer as GM.
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ArticleScott USA launches third-party logistics service
Scott USA is opening its Utah distribution infrastructure to outdoor, bike and active lifestyle brands through a new third-party logistics offering.
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News briefsSolo Stove broadens European outdoor portfolio
The US outdoor lifestyle company is moving beyond smokeless fire pits in Europe with new cooking and cooling categories aimed at strengthening its position in the growing outdoor living market.
