All Dynafit articles – Page 2
-
ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
-
News briefsOberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
-
ArticleOutdoor and sports industries create support initiatives for people affected by war in Ukraine
A wave of solidarity with both the refugees and the people of Ukraine is underway, and many practical initiatives have been launched in the last two weeks, many of which came from the players in our industry. The longer the war lasts, the clearer it becomes that only specific product ...
-
News briefsGerman Dynafit Snow Leopard Day on March 5 moves to new location
On March 05, 2022, Dynafit is organizing the 13th International Snow Leopard Day to protect its “heraldic animal”. Ski touring enthusiasts can collect altitude meters to support the endangered snow leopard. For every completed vertical meter, Dynafit will donate one cent to the Snow Leopard Trust, a non-profit organization that ...
-
ArticleConstruction of the new Dynafit headquarters has begun
In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...
-
ArticleFirst Dynafit brand store in Munich opens with expert panel on resort ski touring trend
Dynafit has opened its first brand retail store on Nov. 12 in downtown Munich, Germany, with 80 square meters of space. With the new store, the ski mountaineering specialist wants to establish a new meeting place for the local ski touring and mountaineering scene. At the opening, five experts discussed ...
-
News briefsOberalp Group opens Germany’s first Mountain Shop
The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...
-
News briefsOberalp opens “Mountain Showroom” in Annecy, targets Southern European growth
The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...
-
News briefsOberalp Germany with new marketing staff for Salewa and Dynafit
With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...
-
News briefsOberalp group sets focus on chemicals, circularity and social responsibility
Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...
-
ArticleOberalp Group will present new collections and behavioral study at Virtual Convention on May 18
Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “My first experience ...
-
News briefs
Oberalp Group postpones winter clearance sales
As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino, president of Assosport, ...
-
News briefsDynafit opens six ski touring parks in Germany and Austria
The ski resorts in the Alps have recorded a large increase in ski touring enthusiasts who have been skiing on slopes for years. For this winter season, experts are expecting further growth because of possible restrictions in winter sports due to the Covid-19 pandemic. Ski touring specialist Dynafit, a brand ...
-
ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
-
News briefs
Dynafit strengthens its sales team
Mountain sports specialist Dynafit has strengthened its team. The newly created position of strategic account specialist was filled by Herbert Steinmaßl, who has already worked for Dynafit for more than five years and was most recently brand representative responsible for Bavaria. His previous job has been taken over by Lisa ...
-
ArticleOberalp releases handbook with sustainability guidelines
The fourth consecutive annual sustainability report of the Italian Oberalp Group, entitled “Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa, Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation for the third consecutive time, many other ...
-
News briefs
Dynafit organizes Run Local Weeks
Dynafit, part of the Oberalp group, has launched another support program for retailers. During a six-week trail runnig event, the “Run Local Weeks”, customers are invited to test Dynafit’s trail running shoes. From June 10, Dynafit supplies ten specialist retailers with give-aways, including 50 Run Local Buffs and Powerbars, and ...
-
News briefsOberalp releases handbook for consumers
Source: Oberalp Group The Oberalp Handbook Italian Oberalp Group has just released its annual sustainability report, sharing the initiatives and main achievements of the group as well of its brands Salewa, Dynafit, Wild Country, Pomoca and Evolv. In addition to the report, the company has also published ...
-
News briefsDynafit launches retailer support program
Dynafit, part of the Oberalp group, will launch a new support program for retailers on May 20. As part of the “Run for your local dealer” initiative, Dynafit will donate 10,000 neck gaiters to its retail partners worldwide. The retailers can give them to their customers when purchasing Dynafit products ...
- Previous Page
- Page1
- Page2
- Page3
- Next Page
