All Dynafit articles
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News briefsNew addition to Dynafit’s international marketing team
Source: Dynafit Veronica Glaser On April 1, 2024, Veronica Glaser joined mountain sports brand Dynafit, part of the Italian Oberalp Group, as Events & Internal Communications Manager. Glaser has a diverse professional background in the sports industry and most recently worked as Sponsoring Manager at Denk Pro ...
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News briefsDynafit extends Lifetime Guarantee
Starting Oct. 1, 2023, mountain sports brand Dynafit, part of the Italian Oberalp Group, will offer a repair guarantee of 10 years with its Lifetime Guarantee instead of the previous five. The reason for this is the quality and sustainability promise of the brand, which believes it is important that ...
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ArticleDynafit to open new headquarters in Kufstein in December
In the Bavarian town of Kiefersfelden on the border with Austria, the Dynafit brand is building its new headquarters, the Dynafit Speed Factory, as reported last year. The futuristic building made of steel and glass will not only be the location for around one hundred employees from December 2023 but ...
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News briefsOberalp opens Milan showroom
The Oberalp Group, the owner of Salewa, Dynafit and other mountain brands, has opened a new showroom in Milan. Located at Open336 in Viale Sarca 336, the 1,000-square-meter space, which also houses the group’s offices, reportedly represents an investment of more than €500,000. Headquartered in Bolzano, Italy, the Oberalp Group ...
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ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefsDynafit rebrands competence centers, launches retail initiative
With its retail offensive launched in the fall of 2022 and running over the whole winter 22/23 season, Dynafit aims to increase the level of knowledge of its retail partners with regard to ski touring in general and Dynafit products in particular. The campaign included intensive on-snow dealer trainings in ...
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News briefsDynafit becomes first official partner of ITRA
ITRA (International Trail Running Association), considered the world’s leading umbrella organization for the sport of trail running, and Dynafit have announced a collaboration. Since its founding in July 2013, ITRA, based in Lausanne, Switzerland, has been committed to the professionalization and further development of trail running. The safety of competitions, ...
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News briefsDynafit premiers “Youngstar” kid’s ski touring collection
This winter, Dynafit is rolling out a product initiative to attract children and youngsters to the sport of ski touring by offering a complete series of lightweight equipment that is developed and anatomically adapted to children’s needs. The new “Youngstar” collection includes hardware (skis, bindings, boots, poles) as well as ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsOberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...
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ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
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News briefsOberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
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ArticleOutdoor and sports industries create support initiatives for people affected by war in Ukraine
A wave of solidarity with both the refugees and the people of Ukraine is underway, and many practical initiatives have been launched in the last two weeks, many of which came from the players in our industry. The longer the war lasts, the clearer it becomes that only specific product ...
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News briefsGerman Dynafit Snow Leopard Day on March 5 moves to new location
On March 05, 2022, Dynafit is organizing the 13th International Snow Leopard Day to protect its “heraldic animal”. Ski touring enthusiasts can collect altitude meters to support the endangered snow leopard. For every completed vertical meter, Dynafit will donate one cent to the Snow Leopard Trust, a non-profit organization that ...
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ArticleConstruction of the new Dynafit headquarters has begun
In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...
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ArticleFirst Dynafit brand store in Munich opens with expert panel on resort ski touring trend
Dynafit has opened its first brand retail store on Nov. 12 in downtown Munich, Germany, with 80 square meters of space. With the new store, the ski mountaineering specialist wants to establish a new meeting place for the local ski touring and mountaineering scene. At the opening, five experts discussed ...
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News briefsOberalp Group opens Germany’s first Mountain Shop
The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...
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News briefsOberalp opens “Mountain Showroom” in Annecy, targets Southern European growth
The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...
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News briefsOberalp Germany with new marketing staff for Salewa and Dynafit
With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...
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News briefsOberalp group sets focus on chemicals, circularity and social responsibility
Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...
