E-Commerce and DTC – Page 8
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ArticleRussian outdoor market on the rise, online booming
The demand for outdoor goods in general in Russia in June is 94 percent higher than at the same time last year, says the Russian online marketplace Avito in a statement. On average, the number of customers looking for travel backpacks, sleeping bags, and similar items is nearly a third ...
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ArticleApex’s revenues drop by 20%
Lower global licensee sales due to the coronavirus crisis weighed on the results of California-based Apex Global Brands, previously called Cherokee Global Brands. It saw revenues for its first fiscal quarter ended on May 2, 2020 fall by 20 percent to $4.0 million, as royalty revenues from brands such as ...
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ArticleRetail trends and sustainability: What outdoor retailers can do
In an article on the European Outdoor Group’s website, EOG Head of Retail Peter Ottervanger shared his thoughts on some of the key issues relating to emerging retail trends around sustainability, and how they link to the accelerating digital age.
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ArticleLive digital “Re.start Days” conference by Ispo on June 30 and July 1
With the Ispo Re.Start Days, the Ispo Group is organizing a digital conference for the sports and outdoor industry on June 30 and July 1 to provide orientation in the “new normality” during and after the Covid-19 pandemic. Based on its 2020 anniversary, Ispo proclaimed “50 years of tomorrow” at ...
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ArticleWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption. Thus, WGSN has set out to predict what consumers will be looking for in the next couple of years. In its annual Future Consumer white paper, the trend forecasting company ...
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ArticleOrtovox launches interactive, digital safety lab platform
In close cooperation with the Verband Deutscher Berg- und Skiführer (VDBS – German mountain and ski guide association), and its numerous professional mountain guides and athletes, the German brand Ortovox has launched an interactive multimedia training platform called “Safety Academy Lab Ice.“ The program, part of the brand’s Safety Academy, ...
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ArticleStadium starts second-hand online store, rents outdoor gear
Stadium, the largest sports retail chain in Sweden with a strong presence in Finland, revealed its partnership with eBay (operated in Sweden by eBay’s subsidiary Tradera) to launch a second-hand online shop for sports and outdoor products as a new business segment. Like most others, Stadium has been hit hard ...
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ArticleEurope and e-commerce help Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide fared relatively well in the first quarter ended on March 28 – given the challenging conditions caused by Covid-19 – thanks mainly to higher online sales and strong performance in Europe and by the Saucony brand. The ...
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ArticleGoPro shifts focus to DTC
While cutting costs, GoPro has decided to shift more of its business to the direct-to-consumer (DTC) channel as its sales have gone down because of the quarantine-shuttered brick-and-mortar retail sector. Accordingly, the American brand of action cameras has hired a chief digital officer – Aimée Lapic, former chief marketing officer ...
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ArticleVaude launches local delivery service platform
To support the specialized retail trade in times of the Covid-19 crisis, Vaude has set up a package of measures that should help the its retail partners to generate sales despite shop closures. This includes several options: local delivery service, support for online business and an accommodating approach to delivery ...
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ArticleGarmin supports initiative of the Robert Koch Institute to contain Covid-19
A new app called “Corona-Datenspende” (“Corona Data Donation”) presented by the German Robert Koch Institute (RKI) provides information on the distribution of the coronavirus in Germany. Users of the app, which is only available in the German app stores, voluntarily share selected health data that will help RKI scientists to ...
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Contradictory reports from Russia on the coronavirus epidemic
(SGI) Russian sporting goods retailers reported a 28 percent increase in sales during the first week of March as compared to the same period of the previous year, according to the Russian government. The explanation offered by Tass, the state-owned news agency, is that the coronavirus epidemic has encouraged a ...
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ArticleNew managing director at Bergzeit
Markus Zabel has been appointed to one of the two managing director posts at Bergzeit. He replaces Markus Kasperbauer, who left the role after a year, citing personal reasons. The new manager will oversee Bergzeit’s cus- tomer service, corporate IT, quality management, finance and logistics. Zabel will work with the ...
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Bergans makes a push into e-commerce
Bergans of Norway announced a major investment in the international digital marketplace a few weeks ago. The family-owned Norwegian outdoor brand has been a national icon for over a century, generating most of its sales in Norway and focusing its e-commerce platform on the domestic market. To enhance its omnichannel ...
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The store as a medium
The physical store has a future, according to one of the speakers at the conference, Magnus Ohlsson. It can stand up against the “apocalypse” created by the internet and e-commerce as just another type of media, creating a halo effect around its banner and becoming a brand.Furthermore, he indicated, “bricks ...
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Redefining a faster supply chain
The supply chain has been getting faster and faster. The process that goes from the design and development to the distribution of a product for a particular season has been shortened in the last few years, taking only about 11 months instead of 18 months.Many fashion companies have reacted to ...
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VF unveils new strategic plan and financial outlook
VF Corporation held a meeting on Sept. 25 with investors and analysts in Beaver Creek, Colorado, to provide an update to the company’s strategic growth plan. It used the opportunity to introduce a new corporate logo for the first time in 21 years, accompanied by a telling new tagline: “Purpose ...
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Apex expands Hi-Tec licensing and distribution
Apex Global Brands has reported the signing of several new licensing and distribution contracts for its Hi-Tec brand with partners in Europe, North America and Asia, and more partnerships may follow.The company had previously announced the addition of new licensing deals for its Tony Hawk brand, including an interesting contract ...
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Adidas Outdoor harnesses the internet for sales and relevance
Like its big parent company, Adidas Outdoor is taking many initiatives in the area of digitalization and sustainability, both of which were a focus at the recent OutDoor by Ispo show and the subsequent Ispo Digitize fair in Munich. The recent introduction by this business unit of the Adidas Group ...
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New, sustainable e-commerce platform launched in Sweden
The topic of “Sustainability as a Competitive Advantage” will be discussed at a panel organized with the collaboration of the Outdoor Industry Compass on Tuesday July 2 between 11 and 12 AM in the Retail Lounge of the OutDoor by Ispo show. Located in Hall A4, booth 40, the Retail ...
