Shopify, a global e-commerce software company headquartered in Ottawa, Canada, announced record-setting Black Friday sales of $2.4 billion from the independent and direct-to-consumer brands on the platform worldwide. The number is based on sales by its more than one million businesses in approximately 175 countries around the world from Nov. 26 11:00:00 UTC to Nov. 28 8:00:00 UTC.

On Nov. 27, from the start of Black Friday in New Zealand, through the end of Black Friday in California, Shopify-powered businesses saw a 75 percent increase in sales from Black Friday in 2019. In fact, merchants on Shopify collectively had crossed $1 billion in sales by 8:00 am EST

Black Friday Global Highlights 2020 (Shopify merchants worldwide):

  • $2.4 billion in Black Friday sales globally, a 75 percent growth in sales from last year
  • New York, London, and Los Angeles were the top-selling cities worldwide on Black Friday, with top-selling countries including U.S., UK, and Canada
  • Mobile sales on Black Friday were 67 percent compared to 33 percent of sales made on desktop. In 2019, 69 percent of Black Friday sales were made on mobiles and 31 percent on desktops
  • Top product categories globally during Black Friday were apparel and accessories with health and beauty and home and garden following
  • Average Black Friday cart price globally was $90.70, an increase of 11 percent from last year
  • 14 percent cross-border orders placed on the platform on Black Friday
  • 20,000+ tons of carbon emissions offset from the delivery of every order placed on Shopify’s platform on Black Friday

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