On Thursday, Nov. 12, the first Victorinox store in Austria will open its doors in Vienna, directly on the historic Michaeler square. In the new brand store, the Swiss company will carry its entire product range. At a pocket-knife personalization station, customers can assemble their own knife and have it personalized. Another highlight is the exclusive “Place to be” Vienna pocket knife with the skyline of Vienna and the store coordinates, which will be available exclusively in the Vienna store.
Victorinox products are available in more than 120 countries. The company runs more than 50 brand stores – nine in Switzerland plus doors in London, New York, Tokyo, Hong Kong and other cities around the world. In Germany, Victorinox has a brand store in Cologne since 2017 and just opened its second one in Berlin on Nov. 5.