All Earth Day articles
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News briefsEOCA’s Earth Day Fundraiser has started
Together with several its members, the European Outdoor Conservation Association (EOCA) is once again raising funds through its Earth Day fundraiser to support its work delivering vital conservation action around the world and tackling biodiversity loss and climate change. EOCA members’ campaigns have already begun and will continue over the ...
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ArticlePolartec aims to make a difference with ‘Beyond Begins Today’
Since inventing the first fleece made from recycled plastic water bottles in 1993, Polartec, a Milliken & Company brand, has upheld its steadfast promise to protect the environment and is doing everything to make the goal of “zero waste” a reality – from using 100 percent recycled and plant-based materials ...
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ArticleSuccessful fundraising campaign by EOCA during Earth Day and OutDoor by ISPO
To mark both Earth Day 2023 and the annual fundraiser held on the association’s stand during OutDoor by ISPO, a large number of its members used the opportunities to show their support for the European Outdoor Conservation Association (EOCA) and nature conservation by raising additional funds. Earth Day has ...
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OpinionEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion, will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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News briefsEOCA Earth Day fundraiser closes with €24,000 in donations
Thanks to numerous product and monetary donations, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. Black Diamond, Cumulus, Keen, Lesovik, Schöffel, Smartwool, Stanley and Vaude donated a percentage of their online sales to EOCA during the fundraiser. Buff donated ...
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News briefsTimberland expands Timberloop recycling program to Europe
Around this year’s Earth Day, Timberland announced several initiatives within its CSR program, the most interesting being the expansion of the Timberloop take-back program into the U.K., Germany, France and Italy, with more European markets to follow. The recycling program allows consumers to return their worn Timberland footwear, apparel or ...
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News briefsThe North Face partners with Online Ceramics and introduces Re-Grind process
For a new collection available on April 29 in the U.S., in select stores and online, The North Face (TNF) is partnering with Online Ceramics, a Los Angeles-based streetwear brand founded in 2016 and known for its hand-dyed graphic T-shirts synonymous with the Grateful Dead, among others. The North Face ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleEOCA launches three-part Earth Day fundraising campaign
On this year’s Earth Day (April 22, 2022), the European Outdoor Conservation Association (EOCA) is once again hosting an online fundraiser, accompanied by activities initialized by its members and the non-profit Outdoor Gear For Good (OGFG). With the money raised through these three initiatives, EOCA supports a number of conservation ...
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News briefsThe New Earth Project launches to tackle global packaging waste issues
Launching on Earth Day (April 22) is a new joint coalition of brands, companies, packaging suppliers and outdoor enthusiasts called “A New Earth Project”. The coalition is publicly promoted by pro surfers Kelly Slater, Kai Lenny, Vaihiti Mahana, Carlos Munoz and Koa Smith and supported by Atlantic Packaging, the largest ...
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News briefsScarpa unveils the eco-friendly Mojito Planet Denim
Scarpa has unveiled the Mojito Planet Denim, an all-terrain shoe made using recycled fabrics from production waste that are regenerated and transformed into new yarns. The process is based on an energy-saving technology that allows saving more than 65 percent of water compared with traditional systems, Scarpa says. The upper ...
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News briefsEOCA pleased with first online fundraiser
The European Outdoor Conservation Association ( EOCA ) reported that its first online fundraiser this year has been a great success. Following the cancellation of the in-person event of ISPO Munich in January, when the association would normally have held a fundraiser to raise money for its conservation ...
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News briefsLenzing releases its Sustainability Report 2020
The Lenzing Group has presented its Sustainability Report 2020 . The document, titled “ Stand up for future generations ,” was released on Earth Day . The Covid-19 pandemic dominated FY2020. This extraordinary situation led to short-term measures to safeguard the company’s business operations and mitigate the effects of ...
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News briefsHaglöfs aims for net zero in 2030; points out deliberate blurring in communication
On this year’s Earth Day , Swedish outdoor brand Haglöfs joins the growing number of companies calling themselves “climate neutral” by unveiling their new climate strategy: Aiming to reduce their emissions by 50 percent over the next decade and reach net zero by 2030, while taking “full responsibility ...
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ArticleThe North Face plans 100 percent sustainable face materials by 2025
In its latest sustainability press release, The North Face ( TNF ) commits to 100 percent of its apparel face materials being either recycled, renewable or regenerative by 2025. Improving the footprint of sourcing synthetic materials is a particular focus, as material-related emissions for polyester account for 53 percent ...
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News briefsAllbirds releases open-source version of its Carbon Footprint Calculator
On April 22, with the celebration of Earth Day , U.S. shoe manufacturer Allbirds will release an open-source version of its Carbon Footprint Calculator on freethefootprint.com . “For too long, many brands have focused on marketing sustainability rather than actually implementing holistic, high-impact solutions — and ...
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News briefsEOCA launches 2021 online conservation fundraiser
The European Outdoor Conservation Association ( EOCA ) has launched its first online fundraiser of 2021 to coincide with Earth Day on April 22 and raise funds for vital conservation projects around the world. The theme for this year’s Earth Day is “ restore our earth ...
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News briefsRab and Lowe Alpine promote Earth Day litter pick campaign
Source: Equip Equip employees at an earlier trash pickup event near the global head office British outdoor brands Rab and Lowe Alpine are organizing a social media campaign under the hashtag #RabLitterLift to mark this year’s Earth Day on April 22. The ...
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News briefsArc’teryx presents environmental roadmap, plans to reduce emissions by 65%
On the occasion of the 50th Earth Day , the Canadian outdoor brand Arc’teryx committed to immediate, scientifically based action against climate change. As an official sponsor of the Earth Day 50 initiative, Arc’teryx will play its part by setting science-based targets to reduce greenhouse gas emissions. The plan ...
