Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president of design at Cotopaxi. Before Cotopaxi, she held various roles at New Balance, including the leadership of the global design team for the men’s and women’s performance and lifestyle apparel categories. She has also worked as a designer at Lucy Activewear and Perry Ellis International. Rask has been hired as Hoka’s senior director of footwear design. He previously served as senior creative director for the running and outdoor divisions at Under Armour and lead designer at Smith Optics and senior designer at Nike. Rask was also the owner and principal of Jackelope Studios, where he developed design solutions for brands like Patagonia, Black Diamond, Nike, Oakley, Keen and Anon.
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